Publication type: Book part
Type of review: Editorial review
Title: Neuromarketing : Impact aktueller Erkenntnisse der Neurowissenschaft auf das Management von Marken und Unternehmensimage
Authors: Reidenbach, Judith
Jeker Weber, Karin
Published in: Corporate Identity : wie Unternehmensidentität aufgebaut, entwickelt und rechtlich abgesichert wird
Editors of the parent work: Münch, Peter
Ziese, Hella
Pages: 50
Pages to: 64
Issue Date: 2012
Publisher / Ed. Institution: Schulthess
Publisher / Ed. Institution: Zürich
ISBN: 978-3-7255-6422-4
Language: German
Subjects: Aufsatzsammlung; Corporate governance; Corporate identity; Corporate image; Law and legislation; Organizational behavior; Switzerland
Subject (DDC): 658.8: Marketing management
659: Advertising and public relations
URI: https://digitalcollection.zhaw.ch/handle/11475/13040
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in Collections:Publikationen School of Management and Law

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