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|dc.description.abstract||In this paper choice overload in the airline industry is examined. A premium brand airline company in Switzerland has adapted their pricing to the one of low cost carriers (LCCs) customers with more options in the booking process. How this effects customer perception is the main goal. Positive effects can be reported on customer-perceived flight-value and -quality of the booking process. Neither does the new pricing negatively affect intrinsic enjoyment of customers, perceived quality of the booking process, perceived customer centricity, perceived reliability, perceived quality, the NPS (Net Promoter Score) nor does knowledge of changes to he pricing system impact the airline’s corporate image. Adding more options to flight booking leads to an increased perceived value for money as well as increased perceived quality of information compared to customers having less choice.||de_CH|
|dc.rights||Licence according to publishing contract||de_CH|
|dc.title||Choice overload In the airline industry : a web experiment on booking flights online||de_CH|
|zhaw.departement||School of Management and Law||de_CH|
|zhaw.organisationalunit||Institut für Marketing Management (IMM)||de_CH|
|zhaw.conference.details||47th EMAC Annual Conference, Glasgow, 29. Mai - 1. Juni 2018||de_CH|
|zhaw.publication.review||Peer review (Abstract)||de_CH|
|Appears in Collections:||Publikationen School of Management and Law|
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