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dc.contributor.authorSeiler, Roger-
dc.contributor.authorMüller, Steffen-
dc.contributor.authorHerzog, Clemens-
dc.description.abstractIn this paper choice overload in the airline industry is examined. A premium brand airline company in Switzerland has adapted their pricing to the one of low cost carriers (LCCs) customers with more options in the booking process. How this effects customer perception is the main goal. Positive effects can be reported on customer-perceived flight-value and -quality of the booking process. Neither does the new pricing negatively affect intrinsic enjoyment of customers, perceived quality of the booking process, perceived customer centricity, perceived reliability, perceived quality, the NPS (Net Promoter Score) nor does knowledge of changes to he pricing system impact the airline’s corporate image. Adding more options to flight booking leads to an increased perceived value for money as well as increased perceived quality of information compared to customers having less choice.de_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleChoice overload In the airline industry : a web experiment on booking flights onlinede_CH
dc.typeKonferenz: Sonstigesde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.details47th EMAC Annual Conference, Glasgow, 29. Mai - 1. Juni 2018de_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
Appears in Collections:Publikationen School of Management and Law

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