| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Identifying product features that delight customers : are online reviews and surveys comparable? |
| Autor/-in: | Müller, Steffen Beinert, Markus Seiler, Roger |
| Angaben zur Konferenz: | 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017 |
| Erscheinungsdatum: | 2017 |
| Verlag / Hrsg. Institution: | The European Marketing Academy |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | Online reviews have proliferated in recent years. They are an important source of information for both consumers and companies. From a company perspective, they support the marketing controlling process. We focus on the company perspective and, in particular, on two research questions: How can companies identify product features that delight consumers based on online reviews? How do results from online reviews compare to results from surveys? We use smartphones as an example and show that the overall rating is comparable between online reviews (N=3,897) and a representative survey (N=401). |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12972 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Müller, S., Beinert, M., & Seiler, R. (2017). Identifying product features that delight customers : are online reviews and surveys comparable? 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017.
Müller, S., Beinert, M. and Seiler, R. (2017) ‘Identifying product features that delight customers : are online reviews and surveys comparable?’, in 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017. The European Marketing Academy.
S. Müller, M. Beinert, and R. Seiler, “Identifying product features that delight customers : are online reviews and surveys comparable?,” in 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017, 2017.
MÜLLER, Steffen, Markus BEINERT und Roger SEILER, 2017. Identifying product features that delight customers : are online reviews and surveys comparable? In: 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017. Conference paper. The European Marketing Academy. 2017
Müller, Steffen, Markus Beinert, and Roger Seiler. 2017. “Identifying Product Features That Delight Customers : Are Online Reviews and Surveys Comparable?” Conference paper. In 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017. The European Marketing Academy.
Müller, Steffen, et al. “Identifying Product Features That Delight Customers : Are Online Reviews and Surveys Comparable?” 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017, The European Marketing Academy, 2017.
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