Publication type: Book part
Type of review: Editorial review
Title: Corporate Identity Online : wie Online-Kommunikation die Wahrnehmung des Unternehmens beeinflusst
Authors : Hallier Willi, Christine
Published in : Corporate Identity : wie Unternehmensidentität aufgebaut, entwickelt und rechtlich abgesichert wird
Editors of the parent work: Münch, Peter
Ziese, Hella
Pages : 34
Pages to: 49
Issue Date: 2012
Publisher / Ed. Institution : Schulthess
Publisher / Ed. Institution: Zürich
ISBN: 978-3-7255-6422-4
Language : German
Subjects : Aufbau; Corporate Identity; Schutz; Unternehmensidentität
Subject (DDC) : 659: Advertising and public relations
URI: https://digitalcollection.zhaw.ch/handle/11475/12894
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in Collections:Publikationen School of Management and Law

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