| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Corporate Identity Online : wie Online-Kommunikation die Wahrnehmung des Unternehmens beeinflusst |
| Authors : | Hallier Willi, Christine |
| Published in : | Corporate Identity : wie Unternehmensidentität aufgebaut, entwickelt und rechtlich abgesichert wird |
| Editors of the parent work: | Münch, Peter Ziese, Hella |
| Pages : | 34 |
| Pages to: | 49 |
| Issue Date: | 2012 |
| Publisher / Ed. Institution : | Schulthess |
| Publisher / Ed. Institution: | Zürich |
| ISBN: | 978-3-7255-6422-4 |
| Language : | German |
| Subjects : | Aufbau; Corporate Identity; Schutz; Unternehmensidentität |
| Subject (DDC) : | 659: Advertising and public relations |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12894 |
| Fulltext version : | Published version |
| License (according to publishing contract) : | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in Collections: | Publikationen School of Management and Law |
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