| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Corporate Identity Online : wie Online-Kommunikation die Wahrnehmung des Unternehmens beeinflusst |
| Authors: | Hallier Willi, Christine |
| Published in: | Corporate Identity : wie Unternehmensidentität aufgebaut, entwickelt und rechtlich abgesichert wird |
| Editors of the parent work: | Münch, Peter Ziese, Hella |
| Page(s): | 34 |
| Pages to: | 49 |
| Issue Date: | 2012 |
| Publisher / Ed. Institution: | Schulthess |
| Publisher / Ed. Institution: | Zürich |
| ISBN: | 978-3-7255-6422-4 |
| Language: | German |
| Subjects: | Aufbau; Corporate Identity; Schutz; Unternehmensidentität |
| Subject (DDC): | 659: Advertising and public relations |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12894 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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