Publication type: | Book part |
Type of review: | Editorial review |
Title: | Corporate Identity Online : wie Online-Kommunikation die Wahrnehmung des Unternehmens beeinflusst |
Authors: | Hallier Willi, Christine |
Published in: | Corporate Identity : wie Unternehmensidentität aufgebaut, entwickelt und rechtlich abgesichert wird |
Editors of the parent work: | Münch, Peter Ziese, Hella |
Page(s): | 34 |
Pages to: | 49 |
Issue Date: | 2012 |
Publisher / Ed. Institution: | Schulthess |
Publisher / Ed. Institution: | Zürich |
ISBN: | 978-3-7255-6422-4 |
Language: | German |
Subjects: | Aufbau; Corporate Identity; Schutz; Unternehmensidentität |
Subject (DDC): | 659: Advertising and public relations |
URI: | https://digitalcollection.zhaw.ch/handle/11475/12894 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
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