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dc.contributor.authorPolonsky, Michael J.-
dc.contributor.authorSchuppisser, Stefan-
dc.date.accessioned2018-11-14T11:18:00Z-
dc.date.available2018-11-14T11:18:00Z-
dc.date.issued1998-
dc.identifier.isbn9781877156083de_CH
dc.identifier.isbn1877156086de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/12817-
dc.description.abstractThis paper examines how stakeholder theory can be applied to developing better marketing relationships. Such relationships evolve over time and it is suggested that they pass through several stages before any stakeholder serves as an advocate of the firm. This infers that there is true long-term collaboration between the parties, where each understands and assists the other in achieving their desired objectives.de_CH
dc.language.isoende_CH
dc.publisherUniversity of Otagode_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectRelationship marketingde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleA stakeholder perspective to developing a supportive network of marketingde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitute for Organizational Viability (IOV)de_CH
zhaw.publisher.placeDunedinde_CH
zhaw.conference.detailsAustralia New Zealand Academy of Marketing Conference, Dunedin, New Zealand, 30 November - 2 December 1998de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawNode_CH
zhaw.pages.end2023de_CH
zhaw.pages.start2017de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewEditorial reviewde_CH
zhaw.title.proceedingsMarketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998de_CH
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Polonsky, M. J., & Schuppisser, S. (1998). A stakeholder perspective to developing a supportive network of marketing [Conference paper]. Marketing Connections : Abstracts of Papers Presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998, 2017–2023.
Polonsky, M.J. and Schuppisser, S. (1998) ‘A stakeholder perspective to developing a supportive network of marketing’, in Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998. Dunedin: University of Otago, pp. 2017–2023.
M. J. Polonsky and S. Schuppisser, “A stakeholder perspective to developing a supportive network of marketing,” in Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998, 1998, pp. 2017–2023.
POLONSKY, Michael J. und Stefan SCHUPPISSER, 1998. A stakeholder perspective to developing a supportive network of marketing. In: Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998. Conference paper. Dunedin: University of Otago. 1998. S. 2017–2023. ISBN 9781877156083
Polonsky, Michael J., and Stefan Schuppisser. 1998. “A Stakeholder Perspective to Developing a Supportive Network of Marketing.” Conference paper. In Marketing Connections : Abstracts of Papers Presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998, 2017–23. Dunedin: University of Otago.
Polonsky, Michael J., and Stefan Schuppisser. “A Stakeholder Perspective to Developing a Supportive Network of Marketing.” Marketing Connections : Abstracts of Papers Presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998, University of Otago, 1998, pp. 2017–23.


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