| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study |
| Authors: | Bissig, Patrick Hüttermann, Marcel Hannich, Frank Hari, Jürg J. |
| Conference details: | 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016 |
| Issue Date: | 2016 |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management 700: The arts and entertainment |
| Abstract: | The repertory grid technique is increasingly popular in marketing. The technique allows for deep insights and modern software illustrates these using attractive computer images. Yet, it has not been used in sport management so far. The aim of this research is to test the method for brand image of a professional football club and to analyse if valuable managerial implications can be derived. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12806 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Bissig, P., Hüttermann, M., Hannich, F., & Hari, J. J. (2016). Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study. 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016.
Bissig, P. et al. (2016) ‘Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study’, in 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016.
P. Bissig, M. Hüttermann, F. Hannich, and J. J. Hari, “Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study,” in 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016, 2016.
BISSIG, Patrick, Marcel HÜTTERMANN, Frank HANNICH und Jürg J. HARI, 2016. Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study. In: 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016. Conference paper. 2016
Bissig, Patrick, Marcel Hüttermann, Frank Hannich, and Jürg J. Hari. 2016. “Brand Analysis in Sports Using Repertory Grid Technique : Grasshopper Club Zurich as a Case Study.” Conference paper. In 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016.
Bissig, Patrick, et al. “Brand Analysis in Sports Using Repertory Grid Technique : Grasshopper Club Zurich as a Case Study.” 24th European Association for Sport Management Conference (EASM), Warsaw, Poland, 7-10 September 2016, 2016.
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