Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-4867
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Fostering sustainable nutrition behavior through gamification
Authors: Berger, Verena
Schrader, Ulf
DOI: 10.21256/zhaw-4867
10.3390/su8010067
Published in: Sustainability
Volume(Issue): 8
Issue: 1
Issue Date: 2016
Publisher / Ed. Institution: MDPI
ISSN: 2071-1050
Language: English
Subjects: Sustainable nutrition; Behavioural change; Social norms; Self-efficacy; Gamification
Subject (DDC): 150: Psychology
338.927: Environmental economics and sustainable development
Abstract: The food choices consumers make have considerable consequences for the environment. In the Western world, about one-third of all negative environmental impact is directly related to food consumption. Although many consumers are concerned about environmental issues, this frequently has little effect on actual nutritional behavior and new approaches are needed to convert good intentions into action. Gamification could be a possible way to encourage both self-efficacy on the part of the consumer as well as normalizing such behavior socially. In this paper, central elements of the behavioral change model HAPA (health action process approach) are introduced to a gamification concept. The underlying frameworks of both concepts are then analyzed in order to develop propositions for use in the design of an effective gamification setting to promote sustainable nutritional behavior (SNB).
URI: https://digitalcollection.zhaw.ch/handle/11475/12769
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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