The rise of independent niche luxury brands in the era of masstige

Duma, Fabio; Gadgil, Maya

Publication type:	Conference other
Type of review:	No review
Title:	The rise of independent niche luxury brands in the era of masstige
Authors:	Duma, Fabio Gadgil, Maya
Conference details:	Monaco Symposium on Luxury, Monaco, 12-13 April 2018
Issue Date:	2018
Publisher / Ed. Institution:	INSEEC U.
Language:	English
Subject (DDC):	658.8: Marketing management
Abstract:	Luxury has become common, ubiquitous, mundane. Even those who cannot afford it become tired of looking through the keyhole of mass and social media. Chances are that the new luxury will take other forms: The future of luxury might not lie in multiplication (as in the past), but in the reduction, not in the accumulation, but in the avoidance.
URI:	https://digitalcollection.zhaw.ch/handle/11475/12714
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	International Management Institute (IMI)
Appears in collections:	Publikationen School of Management and Law

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Duma, F., & Gadgil, M. (2018). The rise of independent niche luxury brands in the era of masstige. Monaco Symposium on Luxury, Monaco, 12-13 April 2018.

Duma, F. and Gadgil, M. (2018) ‘The rise of independent niche luxury brands in the era of masstige’, in Monaco Symposium on Luxury, Monaco, 12-13 April 2018. INSEEC U.

F. Duma and M. Gadgil, “The rise of independent niche luxury brands in the era of masstige,” in Monaco Symposium on Luxury, Monaco, 12-13 April 2018, 2018.

DUMA, Fabio und Maya GADGIL, 2018. The rise of independent niche luxury brands in the era of masstige. In: Monaco Symposium on Luxury, Monaco, 12-13 April 2018. Conference presentation. INSEEC U. 2018

Duma, Fabio, and Maya Gadgil. 2018. “The Rise of Independent Niche Luxury Brands in the Era of Masstige.” Conference presentation. In Monaco Symposium on Luxury, Monaco, 12-13 April 2018. INSEEC U.

Duma, Fabio, and Maya Gadgil. “The Rise of Independent Niche Luxury Brands in the Era of Masstige.” Monaco Symposium on Luxury, Monaco, 12-13 April 2018, INSEEC U., 2018.