| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Integriertes Community Marketing : Kunden- und Leistungspotenziale erfolgreich vernüpfen |
| Authors: | Kaul, Helge |
| Published in: | Community Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen |
| Editors of the parent work: | Kaul, Helge Steinmann, Cary |
| Pages: | 53 |
| Pages to: | 72 |
| Issue Date: | 2008 |
| Publisher / Ed. Institution: | Schäffer-Poeschel |
| Publisher / Ed. Institution: | Stuttgart |
| ISBN: | 978-3-7910-2757-9 3-7910-2757-3 |
| Language: | German |
| Subjects: | Community Marketing; Social Media; Kundenpotenziale; Leistungspotenziale; Marketing |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12679 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Center for Arts Management (ZKM) |
| Appears in collections: | Publikationen School of Management and Law |
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