Publication type: Working paper – expertise – study
Title: The impact of supplier satisfaction on relationship growth : an exploratory study
Authors: Müller, Steffen
Ivens, Björn Sven
Extent: 14
Issue Date: 2010
Series: Working Paper Series
Series volume: 004
Publisher / Ed. Institution: Otto-Friedrich-Universität Bamberg
Publisher / Ed. Institution: Bamberg
Language: English
Subjects: Supplier; Satisfaction; Growth; Relationship
Subject (DDC): 658: General Management
Abstract: Over the past decades there has been a move towards cooperative purchasing practices as companies become more dependent on their suppliers. At the same time, most companies do not assess how satisfied their suppliers are with their business relationship. We develop an instrument to measure supplier satisfaction and apply it to a manufacturer of electronic components and its suppliers. Moreover, we show that supplier satisfaction has a significant impact on relationship growth.
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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