|Publication type:||Working paper – expertise – study|
|Title:||The impact of supplier satisfaction on relationship growth : an exploratory study|
Ivens, Björn Sven
|Series:||Working Paper Series|
|Publisher / Ed. Institution:||Otto-Friedrich-Universität Bamberg|
|Publisher / Ed. Institution:||Bamberg|
|Subjects:||Supplier; Satisfaction; Growth; Relationship|
|Subject (DDC):||658: General Management|
|Abstract:||Over the past decades there has been a move towards cooperative purchasing practices as companies become more dependent on their suppliers. At the same time, most companies do not assess how satisfied their suppliers are with their business relationship. We develop an instrument to measure supplier satisfaction and apply it to a manufacturer of electronic components and its suppliers. Moreover, we show that supplier satisfaction has a significant impact on relationship growth.|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Appears in collections:||Publikationen School of Management and Law|
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