Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lardi, Kamaleswari | - |
| dc.contributor.author | Ledergerber, Armin | - |
| dc.date.accessioned | 2018-11-07T15:28:31Z | - |
| dc.date.available | 2018-11-07T15:28:31Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.isbn | 978-3-7281-3557-5 | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/12646 | - |
| dc.language.iso | en | de_CH |
| dc.publisher | vdf Hochschulverlag | de_CH |
| dc.relation.ispartof | Social media strategy : a step-by-step guide to building your social business | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | 2.0 Initiative | de_CH |
| dc.subject | Business | de_CH |
| dc.subject | Social Media | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Plan and deliver business 2.0 initiatives | de_CH |
| dc.type | Buchbeitrag | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.publisher.place | Zürich | de_CH |
| dc.identifier.doi | 10.3218/3558-2 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 94 | de_CH |
| zhaw.pages.start | 67 | de_CH |
| zhaw.parentwork.editor | Lardi, Kamaleswari | - |
| zhaw.parentwork.editor | Rainer, Fuchs | - |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Editorial review | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Lardi, K., & Ledergerber, A. (2013). Plan and deliver business 2.0 initiatives. In K. Lardi & F. Rainer (Eds.), Social media strategy : a step-by-step guide to building your social business (pp. 67–94). vdf Hochschulverlag. https://doi.org/10.3218/3558-2
Lardi, K. and Ledergerber, A. (2013) ‘Plan and deliver business 2.0 initiatives’, in K. Lardi and F. Rainer (eds) Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag, pp. 67–94. Available at: https://doi.org/10.3218/3558-2.
K. Lardi and A. Ledergerber, “Plan and deliver business 2.0 initiatives,” in Social media strategy : a step-by-step guide to building your social business, K. Lardi and F. Rainer, Eds. Zürich: vdf Hochschulverlag, 2013, pp. 67–94. doi: 10.3218/3558-2.
LARDI, Kamaleswari und Armin LEDERGERBER, 2013. Plan and deliver business 2.0 initiatives. In: Kamaleswari LARDI und Fuchs RAINER (Hrsg.), Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag. S. 67–94. ISBN 978-3-7281-3557-5
Lardi, Kamaleswari, and Armin Ledergerber. 2013. “Plan and Deliver Business 2.0 Initiatives.” In Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Kamaleswari Lardi and Fuchs Rainer, 67–94. Zürich: vdf Hochschulverlag. https://doi.org/10.3218/3558-2.
Lardi, Kamaleswari, and Armin Ledergerber. “Plan and Deliver Business 2.0 Initiatives.” Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Kamaleswari Lardi and Fuchs Rainer, vdf Hochschulverlag, 2013, pp. 67–94, https://doi.org/10.3218/3558-2.
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