Title: „Under construction“ : weblog campaigning in the German Bundestag election 2005
Authors : Albrecht, Steffen
Lübcke, Maren
Hartig-Perschke, Rasco
Published in : Politicking online : the transformation of election campaign communications
Pages : 179
Pages to: 199
Editors of the parent work: Panagopoulos, Costas
Publisher / Ed. Institution : Rutgers University Press
Publisher / Ed. Institution: New Brunswick
Issue Date: 2009
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : English
Subjects : Weblog; Campaign; Political communication; Social network analysis
Subject (DDC) : 320: Politics
Abstract: Election campaigns are catalysts for new forms of political communication. They are a field of experimentation for new techniques and technologies to reach target groups and influence voters. This article explores how weblogs were used in the 2005 Bundestag election campaign in Germany, examining their effect on the mediatized political field. It is based on an empirical analysis of 317 campaign weblogs. Building on mediatization theory and research on campaign weblogs in other countries, weblog usage is examined along the dimensions of activity, interactivity, and connectedness. The results of the study indicate that weblog communication largely follows the dominant logic of mass media. But weblogs also offer forms of communication that allow political actors to bypass established media practices. Although the results are limited by the fact that the political blogosphere in Germany is still under construction, they reveal the potential of weblogs to enrich campaigns.
Departement: School of Management and Law
Organisational Unit: Center for Innovative Teaching and Learning (ZID)
Publication type: Book part
ISBN: 978-0-8135-4489-2
URI: https://digitalcollection.zhaw.ch/handle/11475/12643
Appears in Collections:Publikationen School of Management and Law

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