| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Weblog campaigning in the German Bundestag election 2005 |
| Autor/-in: | Albrecht, Steffen Lübcke, Maren Hartig-Perschke, Rasco |
| DOI: | 10.1177/0894439307305628 |
| Erschienen in: | Social Science Computer Review |
| Band(Heft): | 25 |
| Heft: | 4 |
| Seite(n): | 504 |
| Seiten bis: | 520 |
| Erscheinungsdatum: | 2007 |
| Verlag / Hrsg. Institution: | Sage |
| ISSN: | 0894-4393 1552-8286 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 320: Politik |
| Zusammenfassung: | Election campaigns are catalysts for new forms of political communication. They are a field of experimentation for new techniques and technologies to reach target groups and influence voters. This article explores how weblogs were used in the 2005 Bundestag election campaign in Germany, examining their effect on the mediatized political field. It is based on an empirical analysis of 317 campaign weblogs. Building on mediatization theory and research on campaign weblogs in other countries, weblog usage is examined along the dimensions of activity, interactivity, and connectedness. The results of the study indicate that weblog communication largely follows the dominant logic of mass media. But weblogs also offer forms of communication that allow political actors to bypass established media practices. Although the results are limited by the fact that the political blogosphere in Germany is still under construction, they reveal the potential of weblogs to enrich campaigns. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12639 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Zur Langanzeige
Albrecht, S., Lübcke, M., & Hartig-Perschke, R. (2007). Weblog campaigning in the German Bundestag election 2005. Social Science Computer Review, 25(4), 504–520. https://doi.org/10.1177/0894439307305628
Albrecht, S., Lübcke, M. and Hartig-Perschke, R. (2007) ‘Weblog campaigning in the German Bundestag election 2005’, Social Science Computer Review, 25(4), pp. 504–520. Available at: https://doi.org/10.1177/0894439307305628.
S. Albrecht, M. Lübcke, and R. Hartig-Perschke, “Weblog campaigning in the German Bundestag election 2005,” Social Science Computer Review, vol. 25, no. 4, pp. 504–520, 2007, doi: 10.1177/0894439307305628.
ALBRECHT, Steffen, Maren LÜBCKE und Rasco HARTIG-PERSCHKE, 2007. Weblog campaigning in the German Bundestag election 2005. Social Science Computer Review. 2007. Bd. 25, Nr. 4, S. 504–520. DOI 10.1177/0894439307305628
Albrecht, Steffen, Maren Lübcke, and Rasco Hartig-Perschke. 2007. “Weblog Campaigning in the German Bundestag Election 2005.” Social Science Computer Review 25 (4): 504–20. https://doi.org/10.1177/0894439307305628.
Albrecht, Steffen, et al. “Weblog Campaigning in the German Bundestag Election 2005.” Social Science Computer Review, vol. 25, no. 4, 2007, pp. 504–20, https://doi.org/10.1177/0894439307305628.
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