Titel: Weblog campaigning in the German Bundestag election 2005
Autor/-in: Albrecht, Steffen
Lübcke, Maren
Hartig-Perschke, Rasco
Erschienen in: Social science computer review
Band(Heft): 25
Heft: 4
Seiten: 504
Seiten bis: 520
Verlag / Hrsg. Institution: Sage
Erscheinungsdatum: 2007
Lizenz (gemäss Verlagsvertrag): Lizenz gemäss Verlagsvertrag
Art der Begutachtung: Peer review (Publikation)
Sprache: Englisch
Fachgebiet (DDC): 320: Politik
Zusammenfassung: Election campaigns are catalysts for new forms of political communication. They are a field of experimentation for new techniques and technologies to reach target groups and influence voters. This article explores how weblogs were used in the 2005 Bundestag election campaign in Germany, examining their effect on the mediatized political field. It is based on an empirical analysis of 317 campaign weblogs. Building on mediatization theory and research on campaign weblogs in other countries, weblog usage is examined along the dimensions of activity, interactivity, and connectedness. The results of the study indicate that weblog communication largely follows the dominant logic of mass media. But weblogs also offer forms of communication that allow political actors to bypass established media practices. Although the results are limited by the fact that the political blogosphere in Germany is still under construction, they reveal the potential of weblogs to enrich campaigns.
Departement: School of Management and Law
Publikationstyp: Beitrag in wissenschaftlicher Zeitschrift
DOI: 10.1177/0894439307305628
ISSN: 0894-4393
URI: https://digitalcollection.zhaw.ch/handle/11475/12639
Enthalten in den Sammlungen:Publikationen School of Management and Law

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