| Publication type: | Conference paper |
| Type of review: | Peer review (publication) |
| Title: | Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants |
| Authors: | Seiler, Roger Hari, Jürg J. Kavci, Senem |
| Proceedings: | Proceedings of the 2015 Academy of Marketing Conference : the Magic in Marketing |
| Page(s): | 1 |
| Pages to: | 9 |
| Conference details: | Academy of Marketing Conference 2015, Limerick, United Kingdom, 7-9 July 2015 |
| Issue Date: | 2015 |
| ISBN: | 9781905952649 |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Purpose: The Stereotype Content Model (SCM) postulates that consumers perceive other individuals primarily in terms of their warmth and competence. This also applies to sales agents. Consumers admire brands that are ‘lovable stars’ (highly competent and very warm). Since previous studies were based on explicit measures of existing people and groups, we aimed at experimentally creating the appropriate characters. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12411 https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Seiler, R., Hari, J. J., & Kavci, S. (2015). Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants [Conference paper]. Proceedings of the 2015 Academy of Marketing Conference : The Magic in Marketing, 1–9. https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf
Seiler, R., Hari, J.J. and Kavci, S. (2015) ‘Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants’, in Proceedings of the 2015 Academy of Marketing Conference : the Magic in Marketing, pp. 1–9. Available at: https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf.
R. Seiler, J. J. Hari, and S. Kavci, “Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants,” in Proceedings of the 2015 Academy of Marketing Conference : the Magic in Marketing, 2015, pp. 1–9. [Online]. Available: https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf
SEILER, Roger, Jürg J. HARI und Senem KAVCI, 2015. Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants. In: Proceedings of the 2015 Academy of Marketing Conference : the Magic in Marketing [online]. Conference paper. 2015. S. 1–9. ISBN 9781905952649. Verfügbar unter: https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf
Seiler, Roger, Jürg J. Hari, and Senem Kavci. 2015. “Changing the Warmth and Competence Dimensions : Experimental Validation in the Context of Insurance Consultants.” Conference paper. In Proceedings of the 2015 Academy of Marketing Conference : The Magic in Marketing, 1–9. https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf.
Seiler, Roger, et al. “Changing the Warmth and Competence Dimensions : Experimental Validation in the Context of Insurance Consultants.” Proceedings of the 2015 Academy of Marketing Conference : The Magic in Marketing, 2015, pp. 1–9, https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf.
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