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Issue Date
Title
Involved Person(s)
2022
How to promote Swiss watches on Chinese social media platforms : impacts of influencer attributes on consumer's purchase intentions
Yang Meier, Dong
;
Meraviglia, Flavio
2017
Digital marketing in retail : what are the benefits a Swiss premium department store could reap when adapting to the changing environment of digitization? A maturity model
Rüeger, Brian
;
Schöni, Pascal
2017
The role of brand communities within the athletic footwear industry : an assessment of selected brand communities with a focus on the Swiss athletic footwear industry
Rüeger, Brian
;
Müller, Dana
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Meraviglia, Flavio
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Müller, Dana
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Schöni, Pascal
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2017
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2022
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