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Issue Date
Title
Involved Person(s)
2017
Digital marketing in retail : what are the benefits a Swiss premium department store could reap when adapting to the changing environment of digitization? A maturity model
Rüeger, Brian
;
Schöni, Pascal
2017
Customer involvement-based business models
Müller, Adrian W.
;
Horn, Meret
2017
The role of brand communities within the athletic footwear industry : an assessment of selected brand communities with a focus on the Swiss athletic footwear industry
Rüeger, Brian
;
Müller, Dana
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Horn, Meret
1
Müller, Dana
1
Schöni, Pascal
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2
658.8: Marketingmanagement
1
658.1: Organisation und Finanzen
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3
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