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Title: The consolidation trend in the luxury watch retail industry : taking the Bucherer Group as an example
Authors : Graf, Florian A.
Advisors / Reviewers : Braun, Markus
Graf, Patrick M.
Extent : 186
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Issue Date: 2018
License (according to publishing contract) : CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Language : English
Subject (DDC) : 338: Production
Abstract: 2018 saw several large acquisitions in the luxury watch retail industry. For example, the Swiss family-owned Bucherer group acquired the American watch retail chain Tourneau and the Richemont group acquired the UK-based player Watchfinder. The question thus arises as to what prompted these recent large acquisitions in the luxury watch retail industry and what the underlying factors and reasons for such big international expansions are. The main goal of this Master’s thesis was to provide an answer to the yet uninvestigated question of why luxury watch retailers have increasingly begun to consolidate and what the drivers for this recent trend are. A further objective of this study was to shed light on the dynamics of the luxury watch retail industry and to identify critical success factors for companies actively operating as retailers of luxury watches. The very recent case of Bucherer’s acquisition of Tourneau was taken as an example throughout this thesis.
Departement: School of Management and Law
Publication type: Master Thesis
DOI : 10.21256/zhaw-2270
Appears in Collections:MSc International Business

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