Publication type: Book part
Type of review: Editorial review
Title: Vorhandene emotionale Potenziale erfolgreich nutzen : Kundenbindung und Produktmanagement bei Swisscard/ American Express
Authors: Müller, Guido
Published in: Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
Editors of the parent work: Rüeger, Brian
Hannich, Frank
Pages: 133
Pages to: 146
Issue Date: 2010
Publisher / Ed. Institution: Schäffer-Poeschel
Publisher / Ed. Institution: Stuttgart
ISBN: 978-3-7910-2945-0
Language: German
Subjects: Kundenbindung; Emotionalisierung; Emotionale Potenziale; Projektmanagement
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Appears in collections:Publikationen School of Management and Law

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