| Title: | Welche Rezepte braucht es, damit (Schweizer) Kampagnenmanager im Gesundheitsbereich Kommunikationskampagnen theoretisch fundieren? |
| Authors : | Schneider Stingelin, Colette |
| Conference details: | DGPuK 3. Tagung Ad-hoc-Gruppe Gesundheitskommunikation, Lugano, 13. November 2015 |
| Issue Date: | 2015 |
| License (according to publishing contract) : | Licence according to publishing contract |
| Type of review: | Not specified |
| Language : | German |
| Subject (DDC) : | 362: Health and social services 659: Advertising and public relations |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Publication type: | Conference Other |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11651 |
| Appears in Collections: | Publikationen Angewandte Linguistik |
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