Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Schneider Stingelin, Colette | - |
| dc.date.accessioned | 2018-10-11T12:02:01Z | - |
| dc.date.available | 2018-10-11T12:02:01Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.issn | 1424-4896 | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/11640 | - |
| dc.description.abstract | Health campaigns are gaining increased attention from governments and organisations. Governments and organisations working for a healthier society are beginning to invest progressively more in communications. Yet are they planning health campaigns strategically and effectively in order to pursue their goals? In this paper, based on a literature synopsis, I provide a theoretical framework for the campaign planning process. An "optimal" health campaign reaches a balance between efficiency and wastage, effectiveness and cost expenditure, so the main conclusion is that adaptivity is needed on three levels: planning process, theoretical bases and evaluation. It is important for the planning and conducting of a health campaign to integrate these three levels from the beginning. | de_CH |
| dc.language.iso | en | de_CH |
| dc.publisher | Seimso | de_CH |
| dc.relation.ispartof | Studies in Communication Sciences | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 362: Gesundheits- und Sozialdienste | de_CH |
| dc.subject.ddc | 659: Werbung und Öffentlichkeitsarbeit | de_CH |
| dc.title | Adaptivity in health campaigns : planning process, theoretical bases and evaluation | de_CH |
| dc.type | Beitrag in wissenschaftlicher Zeitschrift | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | Angewandte Linguistik | de_CH |
| zhaw.organisationalunit | Institut für Angewandte Medienwissenschaft (IAM) | de_CH |
| dc.identifier.doi | 10.5169/seals-791190 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.issue | 1 | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 156 | de_CH |
| zhaw.pages.start | 137 | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.volume | 11 | de_CH |
| zhaw.publication.review | Peer review (Publikation) | de_CH |
| zhaw.webfeed | Organisationskommunikation Management | de_CH |
| Appears in collections: | Publikationen Angewandte Linguistik | |
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Schneider Stingelin, C. (2011). Adaptivity in health campaigns : planning process, theoretical bases and evaluation. Studies in Communication Sciences, 11(1), 137–156. https://doi.org/10.5169/seals-791190
Schneider Stingelin, C. (2011) ‘Adaptivity in health campaigns : planning process, theoretical bases and evaluation’, Studies in Communication Sciences, 11(1), pp. 137–156. Available at: https://doi.org/10.5169/seals-791190.
C. Schneider Stingelin, “Adaptivity in health campaigns : planning process, theoretical bases and evaluation,” Studies in Communication Sciences, vol. 11, no. 1, pp. 137–156, 2011, doi: 10.5169/seals-791190.
SCHNEIDER STINGELIN, Colette, 2011. Adaptivity in health campaigns : planning process, theoretical bases and evaluation. Studies in Communication Sciences. 2011. Bd. 11, Nr. 1, S. 137–156. DOI 10.5169/seals-791190
Schneider Stingelin, Colette. 2011. “Adaptivity in Health Campaigns : Planning Process, Theoretical Bases and Evaluation.” Studies in Communication Sciences 11 (1): 137–56. https://doi.org/10.5169/seals-791190.
Schneider Stingelin, Colette. “Adaptivity in Health Campaigns : Planning Process, Theoretical Bases and Evaluation.” Studies in Communication Sciences, vol. 11, no. 1, 2011, pp. 137–56, https://doi.org/10.5169/seals-791190.
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