| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Adaptivity in health campaigns : planning process, theoretical bases and evaluation |
| Authors: | Schneider Stingelin, Colette |
| DOI: | 10.5169/seals-791190 |
| Published in: | Studies in Communication Sciences |
| Volume(Issue): | 11 |
| Issue: | 1 |
| Page(s): | 137 |
| Pages to: | 156 |
| Issue Date: | 2011 |
| Publisher / Ed. Institution: | Seimso |
| ISSN: | 1424-4896 |
| Language: | English |
| Subject (DDC): | 362: Health and social services 659: Advertising and public relations |
| Abstract: | Health campaigns are gaining increased attention from governments and organisations. Governments and organisations working for a healthier society are beginning to invest progressively more in communications. Yet are they planning health campaigns strategically and effectively in order to pursue their goals? In this paper, based on a literature synopsis, I provide a theoretical framework for the campaign planning process. An "optimal" health campaign reaches a balance between efficiency and wastage, effectiveness and cost expenditure, so the main conclusion is that adaptivity is needed on three levels: planning process, theoretical bases and evaluation. It is important for the planning and conducting of a health campaign to integrate these three levels from the beginning. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11640 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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Schneider Stingelin, C. (2011). Adaptivity in health campaigns : planning process, theoretical bases and evaluation. Studies in Communication Sciences, 11(1), 137–156. https://doi.org/10.5169/seals-791190
Schneider Stingelin, C. (2011) ‘Adaptivity in health campaigns : planning process, theoretical bases and evaluation’, Studies in Communication Sciences, 11(1), pp. 137–156. Available at: https://doi.org/10.5169/seals-791190.
C. Schneider Stingelin, “Adaptivity in health campaigns : planning process, theoretical bases and evaluation,” Studies in Communication Sciences, vol. 11, no. 1, pp. 137–156, 2011, doi: 10.5169/seals-791190.
SCHNEIDER STINGELIN, Colette, 2011. Adaptivity in health campaigns : planning process, theoretical bases and evaluation. Studies in Communication Sciences. 2011. Bd. 11, Nr. 1, S. 137–156. DOI 10.5169/seals-791190
Schneider Stingelin, Colette. 2011. “Adaptivity in Health Campaigns : Planning Process, Theoretical Bases and Evaluation.” Studies in Communication Sciences 11 (1): 137–56. https://doi.org/10.5169/seals-791190.
Schneider Stingelin, Colette. “Adaptivity in Health Campaigns : Planning Process, Theoretical Bases and Evaluation.” Studies in Communication Sciences, vol. 11, no. 1, 2011, pp. 137–56, https://doi.org/10.5169/seals-791190.
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