Title: Adaptivity in health campaigns : planning process, theoretical bases and evaluation
Authors : Schneider Stingelin, Colette
Published in : Studies in communication sciences
Volume(Issue) : 11
Issue : 1
Pages : 137
Pages to: 156
Publisher / Ed. Institution : Elsevier
Issue Date: 2011
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (publication)
Language : English
Subject (DDC) : 362: Health and social services
659: Advertising and public relations
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Article in scientific journal
ISSN: 1424-4896
URI: https://digitalcollection.zhaw.ch/handle/11475/11640
Appears in Collections:Publikationen Angewandte Linguistik

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