| Title: | Adaptivity in health campaigns : planning process, theoretical bases and evaluation |
| Authors : | Schneider Stingelin, Colette |
| Published in : | Studies in Communication Sciences |
| Volume(Issue) : | 11 |
| Issue : | 1 |
| Pages : | 137 |
| Pages to: | 156 |
| Publisher / Ed. Institution : | Seismo |
| Issue Date: | 2011 |
| License (according to publishing contract) : | Licence according to publishing contract |
| Type of review: | Peer review (Publication) |
| Language : | English |
| Subject (DDC) : | 362: Health and social services 659: Advertising and public relations |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Publication type: | Article in scientific Journal |
| ISSN: | 1424-4896 |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11640 |
| Appears in Collections: | Publikationen Angewandte Linguistik |
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