| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Adaptivity in health campaigns : planning process, theoretical bases and evaluation |
| Authors: | Schneider Stingelin, Colette |
| Published in: | Studies in Communication Sciences |
| Volume(Issue): | 11 |
| Issue: | 1 |
| Pages: | 137 |
| Pages to: | 156 |
| Issue Date: | 2011 |
| Publisher / Ed. Institution: | Seimso |
| ISSN: | 1424-4896 |
| Language: | English |
| Subject (DDC): | 362: Health and social services 659: Advertising and public relations |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11640 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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