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https://doi.org/10.21256/zhaw-4362| Publication type: | Contribution to magazine or newspaper |
| Title: | Switzerland, the beautiful : swiss image abroad |
| Authors: | Barthelmess Röthlisberger, Petra |
| DOI: | 10.21256/zhaw-4362 |
| Published in: | Competence |
| Volume(Issue): | 2012 |
| Issue: | 1 |
| Page(s): | 19 |
| Pages to: | 21 |
| Issue Date: | 2012 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| ISSN: | 2297-6140 |
| Language: | English |
| Subject (DDC): | 659: Advertising and public relations |
| Abstract: | In the light of increasing global competition, a positive country image is a highly valuable competitive advantage. In their efforts to profit from the positive attributes of the Swiss image abroad, Swiss businesses would do well to present the world with a broader, more modern view. |
| Further description: | International Edition |
| URI: | https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf https://digitalcollection.zhaw.ch/handle/11475/11535 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2012_Barthelmess_Switzerland_the_beautiful_swiss_image_abroad.pdf | 12.48 MB | Adobe PDF |  View/Open |
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Barthelmess Röthlisberger, P. (2012). Switzerland, the beautiful : swiss image abroad. Competence, 2012(1), 19–21. https://doi.org/10.21256/zhaw-4362
Barthelmess Röthlisberger, P. (2012) ‘Switzerland, the beautiful : swiss image abroad’, Competence, 2012(1), pp. 19–21. Available at: https://doi.org/10.21256/zhaw-4362.
P. Barthelmess Röthlisberger, “Switzerland, the beautiful : swiss image abroad,” Competence, vol. 2012, no. 1, pp. 19–21, 2012, doi: 10.21256/zhaw-4362.
BARTHELMESS RÖTHLISBERGER, Petra, 2012. Switzerland, the beautiful : swiss image abroad. Competence [online]. 2012. Bd. 2012, Nr. 1, S. 19–21. DOI 10.21256/zhaw-4362. Verfügbar unter: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
Barthelmess Röthlisberger, Petra. 2012. “Switzerland, the Beautiful : Swiss Image Abroad.” Competence 2012 (1): 19–21. https://doi.org/10.21256/zhaw-4362.
Barthelmess Röthlisberger, Petra. “Switzerland, the Beautiful : Swiss Image Abroad.” Competence, vol. 2012, no. 1, 2012, pp. 19–21, https://doi.org/10.21256/zhaw-4362.
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