Title: Measuring social preferences on Amazon mechanical turk
Authors : Höglinger, Marc
Wehrli, Stefan
Published in : Social dilemmas, institutions, and the evolution of cooperation
Pages : 527
Pages to: 546
Editors of the parent work: Ben, Jann
Przepiorka, Wojtek
Publisher / Ed. Institution : De Gruyter
Publisher / Ed. Institution: Berlin
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : English
Subjects : Experiment; Survey-Forschung; Kooperation; Prosoziales Verhalten
Subject (DDC) : 302: Social interaction
Abstract: Social preferences are receiving increased attention in the social sciences, especially in behavioral economics and social psychology. From this arises the need to measure individuals’ social preferences in both the laboratory and in surveys of the broader population. The recently proposed SVO slider measure (Murphy et al. 2011) is supposed to be feasible for laboratory as well as for survey research. Our aim is to evaluate this measure using an online survey distributed on AmazonMechanical Turk (MTurk). We compare the elicited social preferences on MTurk to those found in laboratory settings, look at sociodemographic variation in measured social preferences and evaluate the measure’s test-retest reliability. In addition, we investigate how the standard dictator game performs as an alternative (and shorter) measure of prosocial preferences. Finally, we explore the correlation of these two incentivized measures with established survey items on self-reported prosocial behavior. Results show that social preferences elicited with the SVO-Slider on MTurk have a similar distribution to those found in laboratory settings. Also, the SVO slider turns out to have a high test-retest reliability (Pearson’s r = 0.79). However, the SVO measure correlates only weakly with self-reported prosocial behavior items but, interestingly, considerably with the survey response time.
Departement: School of Management and Law
Organisational Unit: Winterthur Institute of Health Economics (WIG)
Publication type: Book Part
DOI : 10.1515/9783110472974-025
ISBN: 978-3-11-047297-4
978-3-11-047195-3
URI: https://digitalcollection.zhaw.ch/handle/11475/11498
Appears in Collections:Publikationen School of Management and Law

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