Title: Out of the frying pan into the fire : an attempt to redesign the “Fertility Day” campaign in Italy.
Authors : Zampa, Marta
Pollaroli, Chiara
Conference details: Visualizing (in) the new media, Neuchâtel, 8 - 10 November 2017
Publisher / Ed. Institution : Université de Neuchâtel
Issue Date: Nov-2017
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subject (DDC) : 659: Advertising and public relations
Departement: Applied Linguistics
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/11293
Appears in Collections:Publikationen Angewandte Linguistik

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