Publikationstyp: Beitrag in wissenschaftlicher Zeitschrift
Art der Begutachtung: Peer review (Publikation)
Titel: Towards fund-raising excellence in museums - linking governance with performance
Autor/-in: Betzler, Diana
Gmür, Markus
DOI: 10.1002/nvsm.1429
Erschienen in: International Journal of Nonprofit and Voluntary Sector Marketing
Band(Heft): 17
Heft: 3
Seite(n): 275
Seiten bis: 292
Erscheinungsdatum: 2012
Verlag / Hrsg. Institution: Wiley
ISSN: 1465-4520
1479-103X
Sprache: Englisch
Fachgebiet (DDC): 000: Allgemeines und Wissenschaft
658.1: Organisation und Finanzen
Zusammenfassung: This paper presents an empirical analysis of the relationship between fund-raising governance characteristics and fund-raising performance in a sample of 98 Swiss museums. We propose a governance model that reflects the developmental level of an organization’s fund-raising in regard to success. Inspired by research on business excellence, the proposed model extends the primarily qualitative and theory-based concepts of dynamic organization life-cycle models, which are found in nonprofit research, by taking a quantitative approach. We explore five fund-raising governance factors: boards’ fund-raising activity, board as symbolic decision maker, board as donor, fund-raising strategic planning and controlling, and fund-raising techniques. Museums are classified into fund-raising governance levels: ‘zero’, ‘awareness’, ‘composition’ and ‘integration’. The model is shown to be linked with fund-raising income.
URI: https://digitalcollection.zhaw.ch/handle/11475/11242
Volltext Version: Publizierte Version
Lizenz (gemäss Verlagsvertrag): Lizenz gemäss Verlagsvertrag
Departement: School of Management and Law
Organisationseinheit: Zentrum für Kulturmanagement (ZKM)
Enthalten in den Sammlungen:Publikationen School of Management and Law

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Betzler, D., & Gmür, M. (2012). Towards fund-raising excellence in museums - linking governance with performance. International Journal of Nonprofit and Voluntary Sector Marketing, 17(3), 275–292. https://doi.org/10.1002/nvsm.1429
Betzler, D. and Gmür, M. (2012) ‘Towards fund-raising excellence in museums - linking governance with performance’, International Journal of Nonprofit and Voluntary Sector Marketing, 17(3), pp. 275–292. Available at: https://doi.org/10.1002/nvsm.1429.
D. Betzler and M. Gmür, “Towards fund-raising excellence in museums - linking governance with performance,” International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 3, pp. 275–292, 2012, doi: 10.1002/nvsm.1429.
BETZLER, Diana und Markus GMÜR, 2012. Towards fund-raising excellence in museums - linking governance with performance. International Journal of Nonprofit and Voluntary Sector Marketing. 2012. Bd. 17, Nr. 3, S. 275–292. DOI 10.1002/nvsm.1429
Betzler, Diana, and Markus Gmür. 2012. “Towards Fund-Raising Excellence in Museums - Linking Governance with Performance.” International Journal of Nonprofit and Voluntary Sector Marketing 17 (3): 275–92. https://doi.org/10.1002/nvsm.1429.
Betzler, Diana, and Markus Gmür. “Towards Fund-Raising Excellence in Museums - Linking Governance with Performance.” International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 3, 2012, pp. 275–92, https://doi.org/10.1002/nvsm.1429.


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