Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Towards fund-raising excellence in museums - linking governance with performance
Authors: Betzler, Diana
Gmür, Markus
DOI: 10.1002/nvsm.1429
Published in: International Journal of Nonprofit and Voluntary Sector Marketing
Volume(Issue): 17
Issue: 3
Page(s): 275
Pages to: 292
Issue Date: 2012
Publisher / Ed. Institution: Wiley
ISSN: 1465-4520
Language: English
Subject (DDC): 000: Generalities and science
658.1: Organization and finance
Abstract: This paper presents an empirical analysis of the relationship between fund-raising governance characteristics and fund-raising performance in a sample of 98 Swiss museums. We propose a governance model that reflects the developmental level of an organization’s fund-raising in regard to success. Inspired by research on business excellence, the proposed model extends the primarily qualitative and theory-based concepts of dynamic organization life-cycle models, which are found in nonprofit research, by taking a quantitative approach. We explore five fund-raising governance factors: boards’ fund-raising activity, board as symbolic decision maker, board as donor, fund-raising strategic planning and controlling, and fund-raising techniques. Museums are classified into fund-raising governance levels: ‘zero’, ‘awareness’, ‘composition’ and ‘integration’. The model is shown to be linked with fund-raising income.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Center for Arts Management (ZKM)
Appears in collections:Publikationen School of Management and Law

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