Towards fund-raising excellence in museums - linking governance with performance

Betzler, Diana; Gmür, Markus

doi:10.1002/nvsm.1429

Publication type:	Article in scientific journal
Type of review:	Peer review (publication)
Title:	Towards fund-raising excellence in museums - linking governance with performance
Authors:	Betzler, Diana Gmür, Markus
DOI:	10.1002/nvsm.1429
Published in:	International Journal of Nonprofit and Voluntary Sector Marketing
Volume(Issue):	17
Issue:	3
Page(s):	275
Pages to:	292
Issue Date:	2012
Publisher / Ed. Institution:	Wiley
ISSN:	1465-4520 1479-103X
Language:	English
Subject (DDC):	000: Generalities and science 658.1: Organization and finance
Abstract:	This paper presents an empirical analysis of the relationship between fund-raising governance characteristics and fund-raising performance in a sample of 98 Swiss museums. We propose a governance model that reflects the developmental level of an organization’s fund-raising in regard to success. Inspired by research on business excellence, the proposed model extends the primarily qualitative and theory-based concepts of dynamic organization life-cycle models, which are found in nonprofit research, by taking a quantitative approach. We explore five fund-raising governance factors: boards’ fund-raising activity, board as symbolic decision maker, board as donor, fund-raising strategic planning and controlling, and fund-raising techniques. Museums are classified into fund-raising governance levels: ‘zero’, ‘awareness’, ‘composition’ and ‘integration’. The model is shown to be linked with fund-raising income.
URI:	https://digitalcollection.zhaw.ch/handle/11475/11242
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Center for Arts Management (ZKM)
Appears in collections:	Publikationen School of Management and Law

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Betzler, D., & Gmür, M. (2012). Towards fund-raising excellence in museums - linking governance with performance. International Journal of Nonprofit and Voluntary Sector Marketing, 17(3), 275–292. https://doi.org/10.1002/nvsm.1429

Betzler, D. and Gmür, M. (2012) ‘Towards fund-raising excellence in museums - linking governance with performance’, International Journal of Nonprofit and Voluntary Sector Marketing, 17(3), pp. 275–292. Available at: https://doi.org/10.1002/nvsm.1429.

D. Betzler and M. Gmür, “Towards fund-raising excellence in museums - linking governance with performance,” International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 3, pp. 275–292, 2012, doi: 10.1002/nvsm.1429.

BETZLER, Diana und Markus GMÜR, 2012. Towards fund-raising excellence in museums - linking governance with performance. International Journal of Nonprofit and Voluntary Sector Marketing. 2012. Bd. 17, Nr. 3, S. 275–292. DOI 10.1002/nvsm.1429

Betzler, Diana, and Markus Gmür. 2012. “Towards Fund-Raising Excellence in Museums - Linking Governance with Performance.” International Journal of Nonprofit and Voluntary Sector Marketing 17 (3): 275–92. https://doi.org/10.1002/nvsm.1429.

Betzler, Diana, and Markus Gmür. “Towards Fund-Raising Excellence in Museums - Linking Governance with Performance.” International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 3, 2012, pp. 275–92, https://doi.org/10.1002/nvsm.1429.