Title: Towards fund-raising excellence in museums - linking governance with performance
Authors : Betzler, Diana
Gmür, Markus
Published in : International journal of nonprofit and voluntary sector marketing
Volume(Issue) : 17
Issue : 3
Pages : 275
Pages to: 292
Publisher / Ed. Institution : Wiley
Issue Date: 2012
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Publication)
Language : English
Subject (DDC) : 000: Generalities and science
658.1: Organization and finance
Abstract: This paper presents an empirical analysis of the relationship between fund-raising governance characteristics and fund-raising performance in a sample of 98 Swiss museums. We propose a governance model that reflects the developmental level of an organization’s fund-raising in regard to success. Inspired by research on business excellence, the proposed model extends the primarily qualitative and theory-based concepts of dynamic organization life-cycle models, which are found in nonprofit research, by taking a quantitative approach. We explore five fund-raising governance factors: boards’ fund-raising activity, board as symbolic decision maker, board as donor, fund-raising strategic planning and controlling, and fund-raising techniques. Museums are classified into fund-raising governance levels: ‘zero’, ‘awareness’, ‘composition’ and ‘integration’. The model is shown to be linked with fund-raising income.
Departement: School of Management and Law
Organisational Unit: Center for Arts Management (ZKM)
Publication type: Article in scientific Journal
DOI : 10.1002/nvsm.1429
ISSN: 1465-4520
1479-103X
URI: https://digitalcollection.zhaw.ch/handle/11475/11242
Appears in Collections:Publikationen School of Management and Law

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