Towards fund-raising excellence in museums - linking governance with performance

Betzler, Diana; Gmür, Markus

doi:10.1002/nvsm.1429

Title:	Towards fund-raising excellence in museums - linking governance with performance
Authors :	Betzler, Diana Gmür, Markus
Published in :	International journal of nonprofit and voluntary sector marketing
Volume(Issue) :	17
Issue :	3
Pages :	275
Pages to:	292
Publisher / Ed. Institution :	Wiley
Issue Date:	2012
License (according to publishing contract) :	Licence according to publishing contract
Type of review:	Peer review (Publication)
Language :	English
Subject (DDC) :	000: Generalities and science 658.1: Organization and finance
Abstract:	This paper presents an empirical analysis of the relationship between fund-raising governance characteristics and fund-raising performance in a sample of 98 Swiss museums. We propose a governance model that reflects the developmental level of an organization’s fund-raising in regard to success. Inspired by research on business excellence, the proposed model extends the primarily qualitative and theory-based concepts of dynamic organization life-cycle models, which are found in nonprofit research, by taking a quantitative approach. We explore five fund-raising governance factors: boards’ fund-raising activity, board as symbolic decision maker, board as donor, fund-raising strategic planning and controlling, and fund-raising techniques. Museums are classified into fund-raising governance levels: ‘zero’, ‘awareness’, ‘composition’ and ‘integration’. The model is shown to be linked with fund-raising income.
Departement:	School of Management and Law
Organisational Unit:	Center for Arts Management (ZKM)
Publication type:	Article in scientific Journal
DOI :	10.1002/nvsm.1429
ISSN:	1465-4520 1479-103X
URI:	https://digitalcollection.zhaw.ch/handle/11475/11242
Appears in Collections:	Publikationen School of Management and Law

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