| Publication type: | Contribution to magazine or newspaper |
| Title: | Datenbasierte Service-Innovation |
| Authors: | Meierhofer, Jürg |
| Published in: | Spot.on Marketing |
| Issue Date: | Sep-2018 |
| Publisher / Ed. Institution: | Prof. Bruhn & Partner |
| Language: | German |
| Subjects: | Service Innovation; Data Science; Data-driven Service Innovation |
| Subject (DDC): | 005: Computer programming, programs and data 658.8: Marketing management |
| Abstract: | Das Schlagwort «Digitalisierung» ist zum Alltagsbegriff geworden. Jedoch wird damit zu oft nur auf betriebliche Effizienzsteigerung abgezielt. Digitalisierung kann aber weit mehr: bessere Service-Erlebnisse für die Kunden sowie schnellere und zielgerichtete Innovationsprozesse für die Unternehmen. |
| Further description: | September 2018, Service Bus Dev |
| URI: | http://www.spot-on-marketing.com/beitraege/daten-basierte-service-innovation/ https://digitalcollection.zhaw.ch/handle/11475/11225 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Engineering |
| Organisational Unit: | Institute of Data Analysis and Process Design (IDP) |
| Appears in collections: | Publikationen School of Engineering |
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Meierhofer, J. (2018). Datenbasierte Service-Innovation. Spot.on Marketing. http://www.spot-on-marketing.com/beitraege/daten-basierte-service-innovation/
Meierhofer, J. (2018) ‘Datenbasierte Service-Innovation’, Spot.on Marketing [Preprint]. Available at: http://www.spot-on-marketing.com/beitraege/daten-basierte-service-innovation/.
J. Meierhofer, “Datenbasierte Service-Innovation,” Spot.on Marketing, Sep. 2018, [Online]. Available: http://www.spot-on-marketing.com/beitraege/daten-basierte-service-innovation/
MEIERHOFER, Jürg, 2018. Datenbasierte Service-Innovation. Spot.on Marketing [online]. September 2018. Verfügbar unter: http://www.spot-on-marketing.com/beitraege/daten-basierte-service-innovation/
Meierhofer, Jürg. 2018. “Datenbasierte Service-Innovation.” Spot.on Marketing, September. http://www.spot-on-marketing.com/beitraege/daten-basierte-service-innovation/.
Meierhofer, Jürg. “Datenbasierte Service-Innovation.” Spot.on Marketing, Sept. 2018, http://www.spot-on-marketing.com/beitraege/daten-basierte-service-innovation/.
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