|Title:||Digital insurance brokers - old wine in new bottles? : how digital brokers create value|
|Authors :||Zeier Röschmann, Angela|
|Published in :||German journal of risk and insurance|
|Publisher / Ed. Institution :||Springer|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Peer review (Publication)|
|Subject (DDC) :||360: Social problems and social insurance|
|Abstract:||This article analyzes digital brokers in the countries of the DACH region, Germany, Austria, and Switzerland, from a business model perspective. We argue that the potential to create new value for insurance customers has not yet been fully realized. Our analysis has identified two strategic action areas. The first concerns the exploitation of the wealth of customer data available. Those digital brokers who will succeed in generating new content and services using data analytics have the potential to take customer centricity and individuality to new bounds. The second centers around introducing aspects of community, such as connecting peers and enabling them to interact. The critical success factors are volume, a high degree of automation as well as leveraging the infrastructure and data to delivering new, value-adding content and services that go beyond traditional intermediation.|
|Departement:||School of Management and Law|
|Organisational Unit:||Center for Risk & Insurance (ZRI)|
|Publication type:||Article in scientific Journal|
|Appears in Collections:||Publikationen School of Management and Law|
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