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Issue DateTitleInvolved Person(s)
Apr-2024Swiss Sustainable Consumption Observatory (SSCO) 2021-2023 : key insights from the first three wavesBlumer, Yann; Czellar, Sandor; Duque, Diana; Haasova, Simona; Kühne, Swen J., et al
2024Unternehmen zwischen Hype & SchockRüeger, Brian; Volkmar, Gioia
5-Dec-2023Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industryMüller, Steffen; Seiler, Roger; Völkle, Melanie
29-Sep-2023Private labels and negative information : effects within a retailerReimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther
29-Sep-2023Private labels and negative information : effects across retailersNagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther
20-Sep-2023Enhancing digital advertising with blockchain technologyStallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
23-Jun-2023Macht Dialogmarketing Unternehmen agiler?Hannich, Frank; Heierli, Reto; Rettenmund, Michèle
19-Apr-2023QButterfly : lightweight survey extension for online user interaction studies for non-tech-savvy researchersEbert, Nico; Scheppler, Björn; Ackermann, Kurt Alexander; Geppert, Tim
2023Die Krux mit der NachhaltigkeitskommunikationRüeger, Brian; Furchheim, Pia
Jan-2023Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrackKlaas, Michael; Beurer-Züllig, Bettina
2023Enhancing digital advertising with BCT : areas of innovationStallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
13-Sep-2022Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global businessDuma, Fabio
22-Mar-2022Cross-cultural differences in consumers' attention to food labelsHo, Kenneth Fu Xian; Liu, Fang; Tarabashkina, Liudmila; Volery, Thierry
2022MarktforschungMüller, Steffen
2022Artisan influencers & the role of craftsmanship in the future of luxury : the case of young bespoke tailors in ItalyDuma, Fabio
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