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Results 1-15 of 314 (Search time: 0.008 seconds).
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Issue DateTitleInvolved Person(s)
27-Aug-2020Business solutions as market signals that facilitate product salesZimmer, Marcus; Salonen, Anna; v. Wangenheim, Florian
Jan-2020The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailingBeurer-Züllig, Bettina; Klaas, Michael
2020Steigerung der Datenteilbereitschaft in B2B als Grundlage für die Entwicklung von neuen, datenbasierten ServicesVogt, Helen; Ehrat, Matthias; Holler, Manuel
2020Success factors of e-commerce : drivers of the conversion rate and basket valueZumstein, Darius; Kotowski, Wolfgang
2020Customer Experience Journey-Wissen : was der Kunde in der Realität wirklich erlebtRawitzer, Heike; Hefti, Jacques
2020Trigger-based Marketing : Tiki-Taka im digitalen KundenbeziehungsmanagementHannich, Frank; Hüttermann, Marcel
2020The digital advertising conceptual flow : a literature reviewStallone, Valerio
2020Mastering the digital transformation as a heritage luxury fashion brandDuma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya
2020Marketing innovation : a systematic reviewPurchase, Sharon; Volery, Thierry
2020Voice search : a new customer experience for swiss tourismRozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael
2020Perception and recognition of native advertisingStallone, Valerio
2020The digital advertising ecosystem : status quo, challenges and trendsGusic, Nema; Stallone, Valerio
10-Aug-2019Innovative Preissetzungsmechanismen unter besonderer Berücksichtigung von Pay-What-You-WantMatthias, Sander; Heim, Nina
Apr-2019The digital advertising ecosystem vizualisation : literature reviewStallone, Valerio; Klaas, Michael
2019How gender influences trust assessments in sales negotiationsRozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J.
Results 1-15 of 314 (Search time: 0.008 seconds).