Publication type: Contribution to magazine or newspaper
Title: Der Schlüssel zu einem erfolgreichen Product Management
Authors: Comolli, Lucia
Mandl, Teresa Valerie
Published in: Marketing & Kommunikation
Volume(Issue): 2014
Issue: 5
Page(s): 66
Issue Date: 2014
Publisher / Ed. Institution: Galledia
ISSN: 1023-8913
0255-7673
Language: German
Subjects: Management; Product; Marketing; Kommunikation
Subject (DDC): 658.5: Production management
Abstract: Was machen erfolgreiche Unternehmen bezüglich ihres Product Managements anders und inwiefern können andere von ihnen lernen? Diese zwei Fragen standen im Mittelpunkt der Studie «Swiss Product Management 2013/2014 – Von den Besten lernen».
URI: https://digitalcollection.zhaw.ch/handle/11475/10697
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.