Title: What drives SME to energy efficient behavior? : results of a Swiss survey
Authors : Hackenfort, Markus
Rohrer, Jürg
Conference details: BECCC Behavior, Energy & Climate Change Conference, Sacramento, 18-21 October 2015
Issue Date: 2015
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subjects : Verhalten; Behavior; Energy; Climate
Subject (DDC) : 150: Psychology
333.7: Land, recreational areas and energy
Abstract: Though energy efficient behavior plays a key role in Swiss policy decisions, only few SME participate in energy efficiency programs (EEP). In order to better understand the underlying decision making process of executives, we developed a questionnaire referring to different psychological theories.  3 groups of executives in SME could be separated: a non-, planned- and realized-participation group. Diff-erences occurred, for example, with regard to the awareness of the own energy consumption, the estimation of how much the SME could take advantage of a participation in EEP and their self estimated knowledge of efficiency measures in general. Therefore, it seems to be crucial to consider the results of the study when executives in SME should be addressed to take part in energy efficiency measures.  
Departement: Angewandte Psychologie
Life Sciences und Facility Management
Organisational Unit: Institute of Marketing Management (IMM)
Psychological Institute (PI)
Publication type: Conference Poster
URI: https://digitalcollection.zhaw.ch/handle/11475/10645
Appears in Collections:Publikationen Angewandte Psychologie

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