Publication type: Contribution to magazine or newspaper
Title: Zurück zur Werbung : was nicht alles ins Schweizerdeutsche gewürgt wird
Authors : Steinmann, Cary
Published in : Persönlich : das Schweizer Kommunikationsmagazin für Entscheider und Meinungsführer
Issue Date: 4-Sep-2007
Publisher / Ed. Institution : Persönlich Verlag
ISSN: 1422-4666
Language : German
Subjects : Marketing; Werbung; Sprache
Subject (DDC) : 659: Advertising and public relations
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in Collections:Publikationen School of Management and Law

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