Publication type: Contribution to magazine or newspaper
Title: Switzerland as a Brand
Authors: Steinmann, Cary
Published in: Competence: International Edition
Volume(Issue): 2012
Issue: 1
Pages: 16
Pages to: 17
Issue Date: 2012
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
ISSN: 2297-6140
Language: English
Subject (DDC): 658.8: Marketing management
Abstract: What signifies Switzerland as a brand? Two very distinctive faces of Switzerland coexist alongside each other, attracting not only tourists but consumers of everything Switzerland has to offer.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in collections:Publikationen School of Management and Law

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