Publication type: | Contribution to magazine or newspaper |
Title: | Sieben Thesen : Denken in Silos ist Vergangenheit |
Authors: | Steinmann, Cary |
Published in: | Handelszeitung |
Volume(Issue): | 2013 |
Issue: | 13 |
Page(s): | 43 |
Issue Date: | 2013 |
Publisher / Ed. Institution: | Ringier Axel Springer |
ISSN: | 1422-8971 |
Language: | German |
Subjects: | Internet; Marketing |
Subject (DDC): | 658.8: Marketing management |
Abstract: | Mit dem Internet ist laut dem Marketing-Professor ein Dämon aus der Flasche gelassen worden, der in seiner Wucht und Universalität vor 10 Jahren nicht vorstellbar war. "Um den Kontext zu verstehen: Wir erleben die Erfindung einer neuen gesellschaftlichen Ordnung." |
URI: | https://digitalcollection.zhaw.ch/handle/11475/10421 https://issuu.com/gfm-swiss-marketing/docs/hze_13_special_marketing |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | International Management Institute (IMI) |
Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Show full item record
Steinmann, C. (2013). Sieben Thesen : Denken in Silos ist Vergangenheit. Handelszeitung, 2013(13), 43. https://issuu.com/gfm-swiss-marketing/docs/hze_13_special_marketing
Steinmann, C. (2013) ‘Sieben Thesen : Denken in Silos ist Vergangenheit’, Handelszeitung, 2013(13), p. 43. Available at: https://issuu.com/gfm-swiss-marketing/docs/hze_13_special_marketing.
C. Steinmann, “Sieben Thesen : Denken in Silos ist Vergangenheit,” Handelszeitung, vol. 2013, no. 13, p. 43, 2013, [Online]. Available: https://issuu.com/gfm-swiss-marketing/docs/hze_13_special_marketing
STEINMANN, Cary, 2013. Sieben Thesen : Denken in Silos ist Vergangenheit. Handelszeitung [online]. 2013. Bd. 2013, Nr. 13, S. 43. Verfügbar unter: https://issuu.com/gfm-swiss-marketing/docs/hze_13_special_marketing
Steinmann, Cary. 2013. “Sieben Thesen : Denken in Silos ist Vergangenheit.” Handelszeitung 2013 (13): 43. https://issuu.com/gfm-swiss-marketing/docs/hze_13_special_marketing.
Steinmann, Cary. “Sieben Thesen : Denken in Silos ist Vergangenheit.” Handelszeitung, vol. 2013, no. 13, 2013, p. 43, https://issuu.com/gfm-swiss-marketing/docs/hze_13_special_marketing.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.