| Publication type: | Contribution to magazine or newspaper |
| Title: | State of the art logistics marketing and beyond |
| Authors: | Ehrenthal, Joachim |
| Published in: | Cargo Matters |
| Volume(Issue): | 2017 |
| Issue: | 1 |
| Page(s): | 11 |
| Pages to: | 13 |
| Issue Date: | 2017 |
| Publisher / Ed. Institution: | Swiss WorldCargo |
| ISSN: | 1662-3606 |
| Language: | English |
| Subject (DDC): | 658.5: Production management |
| Abstract: | This overview article broadly summarizes the current state of knowledge and key future challenges for marketing logistics services. The best companies now market “with”, rather than “to” customers and have become masters of digital marketing. Two new customer categories that will expand logistics marketing beyond what is imaginable today are just around the corner. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10371 https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Business Information Technology (IWI) |
| Appears in collections: | Publikationen School of Management and Law |
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Ehrenthal, J. (2017). State of the art logistics marketing and beyond. Cargo Matters, 2017(1), 11–13. https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf
Ehrenthal, J. (2017) ‘State of the art logistics marketing and beyond’, Cargo Matters, 2017(1), pp. 11–13. Available at: https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf.
J. Ehrenthal, “State of the art logistics marketing and beyond,” Cargo Matters, vol. 2017, no. 1, pp. 11–13, 2017, [Online]. Available: https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf
EHRENTHAL, Joachim, 2017. State of the art logistics marketing and beyond. Cargo Matters [online]. 2017. Bd. 2017, Nr. 1, S. 11–13. Verfügbar unter: https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf
Ehrenthal, Joachim. 2017. “State of the Art Logistics Marketing and Beyond.” Cargo Matters 2017 (1): 11–13. https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf.
Ehrenthal, Joachim. “State of the Art Logistics Marketing and Beyond.” Cargo Matters, vol. 2017, no. 1, 2017, pp. 11–13, https://www.swissworldcargo.com/documents/20184/210911/170322_SWC_CM_01_2017_FINAL.pdf.
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