The Bread Flavor Wheel : the key to speaking the same language as your customers!

Cook, Stella; Kleinert, Michael

Publication type:	Contribution to magazine or newspaper
Title:	The Bread Flavor Wheel : the key to speaking the same language as your customers!
Authors:	Cook, Stella Kleinert, Michael
Published in:	Baking+Biscuit
Volume(Issue):	2010
Page(s):	14
Pages to:	17
Issue Date:	2010
Publisher / Ed. Institution:	f2m - food multimedia
Language:	English
Subjects:	Aromarad; Brot; Flavor wheel
Subject (DDC):	664: Food technology
Abstract:	A universal "language of bread" has been proposed that relates the diversity of aromas found in different sorts of bread through an association with, or reference to, commonly encountered odors. The innovative Bread Flavor Wheel has introduced a new "language of bread" which captures the flavor of bread in a way that facilitates communication between customers, producers and technologists.
URI:	https://digitalcollection.zhaw.ch/handle/11475/10172
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	Life Sciences and Facility Management
Organisational Unit:	Institute of Food and Beverage Innovation (ILGI)
Appears in collections:	Publikationen Life Sciences und Facility Management

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Cook, S., & Kleinert, M. (2010). The Bread Flavor Wheel : the key to speaking the same language as your customers! Baking+Biscuit, 2010, 14–17.

Cook, S. and Kleinert, M. (2010) ‘The Bread Flavor Wheel : the key to speaking the same language as your customers!’, Baking+Biscuit, 2010, pp. 14–17.

S. Cook and M. Kleinert, “The Bread Flavor Wheel : the key to speaking the same language as your customers!,” Baking+Biscuit, vol. 2010, pp. 14–17, 2010.

COOK, Stella und Michael KLEINERT, 2010. The Bread Flavor Wheel : the key to speaking the same language as your customers! Baking+Biscuit. 2010. Bd. 2010, S. 14–17

Cook, Stella, and Michael Kleinert. 2010. “The Bread Flavor Wheel : The Key to Speaking the Same Language as Your Customers!” Baking+Biscuit 2010: 14–17.

Cook, Stella, and Michael Kleinert. “The Bread Flavor Wheel : The Key to Speaking the Same Language as Your Customers!” Baking+Biscuit, vol. 2010, 2010, pp. 14–17.