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dc.contributor.authorDinnie, Keith-
dc.contributor.authorMelewar, T.C.-
dc.contributor.authorSeidenfuss, Kai‐Uwe-
dc.contributor.authorMusa, Ghazali-
dc.date.accessioned2018-09-04T11:37:08Z-
dc.date.available2018-09-04T11:37:08Z-
dc.date.issued2010-
dc.identifier.issn0265-1335de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/10069-
dc.description.abstractPurpose: This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies follow the principle of coordination that characterises an integrated marketing communications approach. Design/methodology/approach: A qualitative exploratory approach was taken, comprising face‐to‐face in‐depth interviews with key informants from five Association of Southeast Asian Nations (ASEAN) involved in the implementation of nation branding communications in terms of export promotion, tourism, investment attraction and public diplomacy. Findings: Seven key dimensions of interorganisational coordination in a nation branding context emerge from our results. These dimensions include sector, organisation domicile, mode, strategy formulation, nature, frequency and target audience. Research limitations/implications: The relatively small dataset as well as the restricted geographic scope of the study limits the generalisability of the findings; further research is required to ascertain whether the findings of this study also apply in other settings. Practical implications: Enhanced coordination needs to occur not only between the different governmental organisations engaged in nation branding strategy, but also between those organisations and their respective private sector stakeholders.de_CH
dc.language.isoende_CH
dc.publisherEmeraldde_CH
dc.relation.ispartofInternational Marketing Reviewde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectBrandde_CH
dc.subjectExportde_CH
dc.subjectMarketing Communicationde_CH
dc.subjectZMMde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleNation branding and integrated marketing communications : an ASEAN perspectivede_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.1108/02651331011058572de_CH
zhaw.funding.euNode_CH
zhaw.issue4de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end403de_CH
zhaw.pages.start388de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume27de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
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Dinnie, K., Melewar, T. C., Seidenfuss, K.-U., & Musa, G. (2010). Nation branding and integrated marketing communications : an ASEAN perspective. International Marketing Review, 27(4), 388–403. https://doi.org/10.1108/02651331011058572
Dinnie, K. et al. (2010) ‘Nation branding and integrated marketing communications : an ASEAN perspective’, International Marketing Review, 27(4), pp. 388–403. Available at: https://doi.org/10.1108/02651331011058572.
K. Dinnie, T. C. Melewar, K.-U. Seidenfuss, and G. Musa, “Nation branding and integrated marketing communications : an ASEAN perspective,” International Marketing Review, vol. 27, no. 4, pp. 388–403, 2010, doi: 10.1108/02651331011058572.
DINNIE, Keith, T.C. MELEWAR, Kai‐Uwe SEIDENFUSS und Ghazali MUSA, 2010. Nation branding and integrated marketing communications : an ASEAN perspective. International Marketing Review. 2010. Bd. 27, Nr. 4, S. 388–403. DOI 10.1108/02651331011058572
Dinnie, Keith, T.C. Melewar, Kai‐Uwe Seidenfuss, and Ghazali Musa. 2010. “Nation Branding and Integrated Marketing Communications : An ASEAN Perspective.” International Marketing Review 27 (4): 388–403. https://doi.org/10.1108/02651331011058572.
Dinnie, Keith, et al. “Nation Branding and Integrated Marketing Communications : An ASEAN Perspective.” International Marketing Review, vol. 27, no. 4, 2010, pp. 388–403, https://doi.org/10.1108/02651331011058572.


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