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Browsing by Organisational Unit Institut für Marketing Management (IMM)
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Showing results 331 to 350 of 507
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Issue Date
Title
Involved Person(s)
2013
Read or recycle? : the impact of promotional and relational mailings on the response funnel
Hannich, Frank
;
Müller, Salome
;
Forestier, Céline
2014
Reciprocity as an individual difference
Ackermann, Kurt Alexander
;
Fleiss, Jürgen
;
Murphy, Ryan
2019
Requirements for future digital visitor flow management
Hüttermann, Marcel
;
Thimm, Tatjana
;
Hannich, Frank
;
Bild, Christine
Dec-2020
Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination
Rozumowski, Anna
;
Schäfer, Wolfgang
;
Klaas, Michael
2022
«Running the Business» : der aufgabenorientierte Ansatz im Marketing
Rüeger, Brian
2021
Safer drivers are more willing to share information
Pugnetti, Carlo
;
Graf, Sandro
2014
Der Schlüssel zu einem erfolgreichen Product Management
Comolli, Lucia
;
Mandl, Teresa Valerie
2011
Schweizer Wohlstand zwischen Vergangenheit und Zukunft
Hannich, Frank
;
Berger, Verena
2008
Schweizerische Energievisionen 2008 : Ergebnisbericht
Hannich, Frank
;
Corrodi, Y.
;
Saurer, Cornelia
Oct-2023
Segmentation analyses as an effective tool to improve tobacco prevention and cessation
Wieber, Frank
;
Müller, Steffen
;
Ackermann, Kurt
;
Furchheim, Pia
;
Zysset, Annina
, et al
2014
SenseMaking presentations : the effect of storytelling and knowledge visualization in B2B sales situations on attitudes, knowledge acquisition, and purchase intention
Glaunsinger, Senem
;
Miesler, Linda
;
Hari, Jürg J.
2017
Serbia - public sector accounting review : report on the enhancement of public sector financial reporting
Warzecha, Iwona
;
Crnomarkovic, Aleksandar
;
Grafl, Antonia
;
Ganguli, Ranjan
;
Fuchs, Sandro
, et al
2014
Serviceorientierung : Status quo von grossen und mittleren Unternehmen in der Deutschschweiz und Implikationen für das Management
Rüeger, Brian
2006
Seven dimensions of corporate identity
Melewar, T.C.
;
Karaosmanoglu, Elif
2021
Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests
Furchheim, Pia
;
Collenberg, Anja
;
Müller, Steffen
2019
Should manufacturers use food labels? : the case of chocolate
Berger, Verena
;
Müller, Steffen
;
Seiler, Roger
5-Dec-2023
Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Müller, Steffen
;
Seiler, Roger
;
Völkle, Melanie
2021
Smart dust for smart(er) industrial product-service-systems : three strategies and their application
Holler, Manuel
;
van Giffen, Benjamin
;
Barth, Linard
;
Fuchs, Rainer
2020
Smart dust in the industrial economic sector : on application cases in product lifecycle management
Holler, Manuel
;
Haarmann, Jens
;
van Giffen, Benjamin
;
Frank, Alejandro German
15-Oct-2020
Smart Dust und Micro Robots im industriellen Sektor : Chancen, offene Punkte und Handlungsempfehlungen
Holler, Manuel
;
Dremel, Christian
;
van Giffen, Benjamin
;
Fuchs, Rainer