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Browsing by Organisational Unit Institut für Marketing Management (IMM)
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Showing results 150 to 169 of 507
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Issue Date
Title
Involved Person(s)
2017
Fallbeispiel : Predictive Analytics im industriellen Servicegeschäft von Linde MH
Uebernickel, Falk
;
Holler, Manuel
;
Brenner, Walter
29-Dec-2023
Fan engagement behavior : validation of a theory-based scale
Yoshida, Masayuki
;
Biscaia, Rui
;
Uhrich, Sebastian
;
Gordon, Brian S.
;
Hüttermann, Marcel
, et al
2021
Fan engagement in professional team sports
Ungemacht, Christoph
;
Königstorfer, Jörg
;
Bodet, Guillaume
;
Moog, Martin
;
Hüttermann, Marcel
Nov-2019
Fan engagement in team sports : what role do the individual players play?
Hüttermann, Marcel
;
Nesina, Sara
2017
Fan engagement value in team sport : service-dominant logic informed dimensions
Hüttermann, Marcel
;
Uhrich, Sebastian
;
Königstorfer, Jörg
2007
Fast and frugal food choices : uncovering individual decision heuristics
Scheibehenne, Benjamin
;
Miesler, Linda
;
Todd, Peter M.
Jan-2023
Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrack
Klaas, Michael
;
Beurer-Züllig, Bettina
2018
Flow revisited : process conceptualization and a novel application to service contexts
Drengner, Jan
;
Jahn, Steffen
;
Furchheim, Pia
2013
Forschungskooperation Wirkung von Briefpost
Hannich, Frank
;
Müller, Salome
2016
Fostering sustainable nutrition behavior through gamification
Berger, Verena
;
Schrader, Ulf
2019
Freundlich bleiben zahlt sich aus
Müller, Steffen
;
Furchheim, Pia
28-Oct-2023
From data to value in smart waste management : optimizing solid waste collection with a digital twin-based decision support system
Barth, Linard
;
Schweiger, Lukas
;
Benedech, Rodolfo Andres
;
Ehrat, Matthias
2000
From e- to m-commerce : new business models for creating value
Rüeger, Brian
2022
From smart connected products to systems of systems : case study and archetypes
Holler, Manuel
;
Dremel, Christian
;
van Giffen, Benjamin
;
Vogt, Helen
2017
Fundraising & Media & Church?
Suvada, Adrienne
2010
Future Profile of Swiss Chief Marketing Officers : Die Marketingverantwortung in der Schweiz heute und in Zukunft
Jeker Weber, Karin
2012
Gefällt mir : Kommunikationswandel im Kundenservice der Zukunft
Kansy, Simone
;
Lucco, Andreas
;
Tüscher, Peter
2015
Gender stereotypes matter! : Auswirkung der implizierten Assoziation des Produktgeschlechts auf das Kaufverhalten
Hari, Jürg J.
;
Rauch, Martina
;
Rajwitscher, Nicole
2015
Gender-specific risk attitudes : does this stereotype also exist at the implicit level?
Hari, Jürg J.
;
Rawitzer, Heike
;
Sukale, Nadine
2013
Genderspezifisches Touchpoint Management für Dienstleistungsprodukte
Mandl, Teresa Valerie
;
Ackermann, Carole