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Browsing by Organisational Unit Institut für Marketing Management (IMM)
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Showing results 445 to 464 of 507
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Issue Date
Title
Involved Person(s)
2014
Umfrage bei Anbietern von Energieeffizienz-Programmen : Zwischenbericht Projekt \\\"Negawatt statt Megawatt\\\"
Rohrer, Jürg
;
Berger, Christian
;
Günther, Eva
;
Hackenfort, Markus
;
Kavci, Senem
, et al
2015
Umfrage bei KMU zur Teilnahme an Energieeffizienzprogrammen : «Negawatt statt Megawatt» Forschungsprojekt zur Verbesserung der Wirkung von Energieeffizienzprogrammen bei KMU
Hackenfort, Markus
;
Berger, Christian
;
Günther, Eva
;
Rellstab, Rolf
;
Rinaldi, Patrick
, et al
2018
Understanding product lifecycle management in manufacturing industries
Brenner, Walter
;
Zarnekow, Rüdiger
;
Holler, Manuel
2015
Understanding the business value : towards a taxonomy of industrial use scenarios enabled by cyber-physical systems in the equipment manufacturing industry
Herterich, Matthias M.
;
Holler, Manuel
;
Uebernickel, Falk
;
Brenner, Walter
11-Nov-2016
Understanding the business value of intelligent products for product development in manufacturing industries
Holler, Manuel
;
Übernickel, Falk
;
Brenner, Walter
2015
Unternehmen im Spagat
Berger, Verena
;
Hetze, Katharina
;
Hansjörg, Ruf
;
Leisinger, Matthias
2024
Unternehmen zwischen Hype & Schock
Rüeger, Brian
;
Volkmar, Gioia
1997
Die Unternehmensberatung im Umbruch
Rüeger, Brian
;
Woog, Marc
2014
User experience of video‑on‑demand applications for smart TVs : a case study
Miesler, Linda
;
Gehring, Bettina
;
Hannich, Frank
;
Wüthrich, Adrian
2013
Using voice of the customer programs to improve customer loyalty : the example hilti
Müller, Steffen
9-Mar-2023
Value creation with digital twins : application-oriented conceptual framework and case study
Barth, Linard
;
Schweiger, Lukas
;
Galeno, Gianluca
;
Schaal, Nikolas
;
Ehrat, Matthias
2021
Value creation with digital twins : framework validation and analysis of further development priorities
Barth, Linard
;
Ehrat, Matthias
;
Holler, Manuel
;
Fuchs, Rainer
2022
Value creation with digital twins in the end-of-lifecycle phase of smart products : applied data resources in academic literature
Galeno, Gianluca
;
Barth, Linard
;
Ehrat, Matthias
;
Demiriz, Umut
2022
Value generation in the product lifecycle with digital twins : status quo in Swiss companies
Barth, Linard
;
Ehrat, Matthias
;
Galeno, Gianluca
;
Holler, Manuel
;
Savic, Nikola
2013
Der vernetzte Laden: vom Auslaufmodell zur Perle : wird der PoS durch CRM-Integration zum Serviceführer?
Hannich, Frank
;
Crowden, Catherine
;
Wüthrich, Adrian
2017
Die Verwendung von sozialen Normen in Gamification zur Förderung einer nachhaltigen Ernährung
Berger, Verena
24-Sep-2021
Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to pay
Hüttermann, Marcel
;
Haefliger, Fabian
;
Stallone, Valerio
2020
Voice search : a new customer experience for swiss tourism
Rozumowski, Anna
;
Kotowski, Wolfgang
;
Klaas, Michael
2009
Von LOHAS profitieren
Rüeger, Brian
2021
Von «Value in Transaction» zu «Value in Use»
Rüeger, Brian