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Browsing by Organisational Unit Institut für Marketing Management (IMM)
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Showing results 178 to 197 of 507
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Issue Date
Title
Involved Person(s)
2011
Handelsradar: Trends in der Kooperation von Hersteller und Handel in der Schweiz
Reidenbach, Judith
;
Fuhrer, Marco
;
Angerer, Alfred
;
Hotz, Martin
;
Müller, Guido
2016
Heikler Umgang mit Kundendaten
Miesler, Linda
;
Bearth, Angela
2014
Holier than thou : an exploration of the green side of materialism
Furchheim, Pia
;
Jahn, Steffen
;
Zanger, Cornelia
2019
How gender influences trust assessments in sales negotiations
Rozumowski, Anna
;
Beurer-Züllig, Bettina
;
Hari, Jürg J.
2022
How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME
Kaya, Tania
;
Stallone, Valerio
2014
How to change payment behaviour : a mixed methods approach
Graf, Sandro
;
Gehring, Bettina
;
Scherrer, Corinne
;
Hänsli, Nina
2009
How to design loyalty programs : a conjoint analytical approach
Müller, Steffen
2002
HP & bmd wireless : a powerful partnership
Rüeger, Brian
2019
Human vs chatbot : who is perceived as more trustworthy?
Rozumowski, Anna
;
Rellstab, Rolf
;
Klaas, Michael
Nov-2013
Hyperwettbewerb : wie Schweizer Unternehmen bestehen wollen
Hannich, Frank
;
Gehring, Bettina
;
Wüthrich, Adrian
2018
Identifikation von Begeisterungsfaktoren durch Online Reviews : das Beispiel alaTest
Müller, Steffen
;
Struik, Arie
;
Beinert, Markus
2017
Identifying product features that delight customers : are online reviews and surveys comparable?
Müller, Steffen
;
Beinert, Markus
;
Seiler, Roger
2017
Implicit preference of the hourglass figure in models used for advertising
Hari, Jürg
;
Rawitzer, Heike
8-Dec-2016
‘Imposed consociationalism’ : external intervention and power sharing in Bosnia and Herzegovina
Merdzanovic, Adis
May-2022
Improving service value creation for manufacturing SMEs by overcoming data sharing hurdles in ecosystems
Meierhofer, Jürg
;
Kugler, Petra
;
Vogt, Helen
;
Dobler, Martin
;
Benedech, Rodolfo Andres
, et al
2020
In defence of political correctness
Merdzanovic, Adis
28-May-2020
In der Schweiz fühlt sich der Gast sicher
Müller, Steffen
;
Heim, Nina
2017
Informational nudges as an effective approach in raising awareness among young adults about the risk of future disability
Miesler, Linda
;
Scherrer, Corinne
;
Seiler, Roger
;
Bearth, Angela
2014
Informationsaustausch unter Wettbewerbern im Schweizer Kartellrecht
Kaufmann, Oliver
3-Jun-2011
Innovationen und Nachhaltigkeits-Marketing : ein Lehrgang für nachhaltigen Marketingerfolg
Berger, Verena