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Browsing by Organisational Unit Institut für Marketing Management (IMM)
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Showing results 46 to 65 of 507
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Issue Date
Title
Involved Person(s)
2022
« C'est pour le service » – Les facteurs influant sur le pourboire : enquête auprès de la population suisse sur les motivations et les préférences en matière
Stadelmann, Marcel
2005
Capitalizing on innovative SS7 based solutions
Rüeger, Brian
2014
Catching a glimpse of meaningfulness : understanding volunteering holidays from a eudaimonic perspective
Hellwig, Katharina
;
Furchheim, Pia
;
Morhart, Felicitas
5-Dec-2016
Challenges in product lifecycle management : evidence from the automotive supply industry
Holler, Manuel
;
Übernickel, Falk
;
Brenner, Walter
2006
Chancen durch Kooperation im grenzüberschreitenden Klettertourismus
Woratschek, Herbert
;
Hannich, Frank
;
Neumann, Jan
;
Womácko, Slávek
2015
Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants
Seiler, Roger
;
Hari, Jürg J.
;
Kavci, Senem
2021
Chatbot Studie '21
Monard, Frédéric
;
Uebersax, Hans-Peter
;
Müller, Melanie
;
Hannich, Frank
;
Furchheim, Pia
, et al
2018
Chatbots : an interactive technology for personalized communication and transaction
Zumstein, Darius
;
Hundertmark, Sophie
2018
Choice overload In the airline industry : a web experiment on booking flights online
Seiler, Roger
;
Müller, Steffen
;
Herzog, Clemens
2019
Classifying digital twins : a three-dimensional conceptual reference model
Barth, Linard
;
Ehrat, Matthias
;
Fuchs, Rainer
2017
Collaborative Competitive Intelligence
Müller, Steffen
;
Merkli, Daphne
2017
Communicating and transacting with chatbots : insights from public transport
Zumstein, Darius
;
Hundertmark, Sophie
2008
Community und Kunde : die Bedeutung von Communities innerhalb des Customer Relationship Management (CRM)
Rüeger, Brian
;
Hannich, Frank
2017
Comunicazione istituzionale ed organizzazione della chiesa armeno-cattolica
Suvada, Adrienne
2010
Consumer and product face-to-face : antecedents and consequences of spontaneous - face-schema activation
Miesler, Linda
;
Landwehr, Jan
;
Herrmann, Andreas
;
McGill, Ann
2017
Consumers’ risk perception of household cleaning and washing products
Bearth, Angela
;
Miesler, Linda
;
Siegrist, Michael
Oct-2021
Content Marketing Studie 2021 : Einsatz und Verbreitung des Content Marketing in der Schweiz
Merdzanovic, Adis
;
Suvada, Adrienne
;
Bulatovic, Andjela
;
Wyss, Saskia
;
Strässner, Anna-Maria
Apr-2023
Content Marketing Studie 2023 : Einsatz und Verbreitung des Content Marketing in der Schweiz
Merdzanovic, Adis
;
Suvada, Adrienne
;
Strässner, Anna-Maria
2018
Content Marketing und Branding
Suvada, Adrienne
2020
Content Marketing-Studie 2020 : Einsatz und Verbreitung des Content Marketing in der Schweiz
Bächler, Jesse
;
Suvada, Adrienne
;
Klaas, Michael
;
Bulatovic, Andjela
;
Wyss, Saskia