Browsing by Organisational Unit Institut für Marketing Management (IMM)

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Showing results 29 to 48 of 507 < previous   next >
Issue DateTitleInvolved Person(s)
2014B2B-Marketing : Herausforderung NachhaltigkeitGürtler, Stefan; Berger, Verena
2018Baubranche 4.0 : Building Information ModelingBarth, Linard; Heierli, Reto
2017Die Bedeutung der armenischen Kirche : wie sieht der Schritt aus der Vergangenheit in die Zukunft aus?Suvada, Adrienne
2018Being green in a materialistic world : consequences for subjective well-beingFurchheim, Pia; Martin, Christian; Monhart, Felicitas
2019Being green in a materialistic world : consequences for subjective well‐beingFurchheim, Pia; Martin, Christian; Morhart, Felicitas
2022Benefits, challenges and future developments in digital analytics in German-speaking countries : an empirical analysisZumstein, Darius; Brauer, Claudia; Zelic, Andrea
1998Beratung im KMU UrteilRüeger, Brian; Woog, Marc
2015Bessere Beziehungen durch FeedbacksystemeMüller, Steffen; Farese, Crisanto
2018Best Practice : SPARFricker, Wolfgang; Suvada, Adrienne
2010Best Practice in Customer Interaction: Interaktive Wertschöpfung im Marketing in der SchweizKaul, Helge
2019Big Data im MarketingKlaas, Michael; Ackermann, Kurt Alexander; Fleiss, Jürgen
2021Bolder is better : raising user awareness through salient and concise privacy noticesEbert, Nico; Ackermann, Kurt Alexander; Scheppler, Björn
2016Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case studyBissig, Patrick; Hüttermann, Marcel; Hannich, Frank; Hari, Jürg J.
2006Branding : auch für KMU kein LuxusTroesch-Jacot, Mireille
2018Brugg-Lifting AG goes digitalBussard, Mathieu; Vogt, Helen
27-Aug-2020Business solutions as market signals that facilitate product salesZimmer, Marcus; Salonen, Anna; v. Wangenheim, Florian
2013Business students’ perception of sales careers : differences between students in Switzerland, Turkey, and the United StatesKarakaya, Fahri; Quigley, Charles; Bingham, Frank; Hari, Jürg J.; Nasir, Aslihan
2022« C'est pour le service » – Les facteurs influant sur le pourboire : enquête auprès de la population suisse sur les motivations et les préférences en matièreStadelmann, Marcel
2005Capitalizing on innovative SS7 based solutionsRüeger, Brian
2014Catching a glimpse of meaningfulness : understanding volunteering holidays from a eudaimonic perspectiveHellwig, Katharina; Furchheim, Pia; Morhart, Felicitas