Browsing by Person Möckli, Melanie
Showing results 1 to 1 of 1
| Issue Date | Title | Involved Person(s) |
|---|---|---|
| 2015 | Do you remember? : a comparison of nostalgic ad-evoked responses by baby-boomers and generation y | Beurer-Züllig, Bettina; Kavci, Senem; Möckli, Melanie |