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Showing results 23 to 42 of 48 < previous   next >
Issue DateTitleInvolved Person(s)
2019Künstliche Intelligenz im MarketingSeiler, Roger; Klaas, Michael; Hari, Jürg J.
2017Mensch vs. Kapital : kann ein Roboter meinen Job machen?Koruna, Stefan; Engeli, Pascal; Seiler, Roger
2013Mobile CRM : Potenziale erkennen und nutzenSeiler, Roger; Rellstab, Rolf; Völkle, Thomas
2017Mobile-only-Strategie : die Akzeptanz aus KonsumentensichtSeiler, Roger; Berger, Verena; Kremer, Mine
2014Online web experiments using live web contentSeiler, Roger; Miesler, Linda; Hari, Jürg J.
2018Product reviews with a social context : an experiment on online wine reviews in SwitzerlandSeiler, Roger; Kucza, Gunther; Schuppisser, Stefan
2018Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programsMüller, Steffen; Seiler, Roger
2016Rahmenbedingungen für eRezeptBissig, Patrick; Seiler, Roger
2019Should manufacturers use food labels? : the case of chocolateBerger, Verena; Müller, Steffen; Seiler, Roger
2018Social Engineering Risk Mitigation : Entwicklung & Validierung eines Anti-Phishing-TrainingsSeiler, Roger; Zollinger, Moritz
2017Source credibility model, source attractiveness model and match-up-hypothesis : an integrated modelSeiler, Roger; Kucza, Gunther
2013Swiss CRM 2013 : Einsatz und Trends in Schweizer UnternehmenHannich, Frank; Rüeger, Brian; Gehring, Bettina; Seiler, Roger; Comolli, Lucia, et al
2014Swiss CRM 2014: Einsatz und Trends in Schweizer UnternehmenHannich, Frank; Rüeger, Brian; Scherrer, Corinne; Gehring, Bettina; Seiler, Roger, et al
2015Swiss Marketing Leadership Studie 2015 : Status Quo und Trends in Schweizer UnternehmenHannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Forestier, Céline, et al
2014The silent surfer : an online tool for web experimentsSeiler, Roger; Miesler, Linda; Hari, Jürg J.
2016The silent surfer : experimentally manipulated live web content to study consumer behaviourSeiler, Roger; Miesler, Linda; Hari, Jürg J.
2016The warmth and competence dimensions : experimental validation in the context of crowdfundingHari, Jürg J.; Glaunsinger, Senem; Seiler, Roger
2017Trust and e-commerceRawitzer, Heike; Seiler, Roger; Hari, Jürg J.
2018Trust in motorcycle brands : an empirical study on brand personality and trust building measures on motorcycle websitesSeiler, Roger; Schuppisser, Stefan; Koruna, Stefan
2019Usage and acceptance of drone technology in healthcare : exploring patients and physicians perspectiveKrey, Mike; Seiler, Roger