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Showing results 39 to 58 of 68 < previous   next >
Issue DateTitleInvolved Person(s)
2018Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programsMüller, Steffen; Seiler, Roger
2016Rahmenbedingungen für eRezeptBissig, Patrick; Seiler, Roger
2022Reducing food waste with virtual reality (VR) training : a prototype and A/B-test in an online experimentSeiler, Roger; Fankhauser, Daniel; Keller, Thomas
2020Shopping-Tour mit der StimmeHabicht, Nina; Seiler, Roger
2019Should manufacturers use food labels? : the case of chocolateBerger, Verena; Müller, Steffen; Seiler, Roger
5-Dec-2023Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industryMüller, Steffen; Seiler, Roger; Völkle, Melanie
2018Social Engineering Risk Mitigation : Entwicklung & Validierung eines Anti-Phishing-TrainingsSeiler, Roger; Zollinger, Moritz
2017Source credibility model, source attractiveness model and match-up-hypothesis : an integrated modelSeiler, Roger; Kucza, Gunther
2019Stereotype content model (SCM) and chatbots / conversational interfaces : an experiment comparing trust, competence and warmth dimensionsSeiler, Roger; Müller, Steffen; Beinert, Markus
2013Swiss CRM 2013 : Einsatz und Trends in Schweizer UnternehmenHannich, Frank; Rüeger, Brian; Gehring, Bettina; Seiler, Roger; Comolli, Lucia, et al
2014Swiss CRM 2014: Einsatz und Trends in Schweizer UnternehmenHannich, Frank; Rüeger, Brian; Scherrer, Corinne; Gehring, Bettina; Seiler, Roger, et al
2015Swiss Marketing Leadership Studie 2015 : Status Quo und Trends in Schweizer UnternehmenHannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Forestier, Céline, et al
2020The impact of user-generated content on customer loyalty in food and beverages retail : an empirical studySeiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna
2014The silent surfer : an online tool for web experimentsSeiler, Roger; Miesler, Linda; Hari, Jürg J.
2016The silent surfer : experimentally manipulated live web content to study consumer behaviourSeiler, Roger; Miesler, Linda; Hari, Jürg J.
2016The warmth and competence dimensions : experimental validation in the context of crowdfundingHari, Jürg J.; Glaunsinger, Senem; Seiler, Roger
2022Trust and cybersickness in VR-marketing : investigating IPD and cybersickness, and their effects on trust, customer value, NPS, cross- and up-sellingSeiler, Roger; Brodmann, Thierry; Keller, Thomas
2017Trust and e-commerceRawitzer, Heike; Seiler, Roger; Hari, Jürg J.
2018Trust in motorcycle brands : an empirical study on brand personality and trust building measures on motorcycle websitesSeiler, Roger; Schuppisser, Stefan; Koruna, Stefan
2019Usage and acceptance of drone technology in healthcare : exploring patients and physicians perspectiveKrey, Mike; Seiler, Roger