Browsing DSpace | ZHAW digitalcollection

Browsing by Person muef

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:

Showing results 16 to 35 of 61 < previous next >

Issue Date	Title	Involved Person(s)
2017	Identifying product features that delight customers : are online reviews and surveys comparable?	Müller, Steffen; Beinert, Markus; Seiler, Roger
28-May-2020	In der Schweiz fühlt sich der Gast sicher	Müller, Steffen; Heim, Nina
2022	Integration der Aufgaben	Rüeger, Brian; Klaas, Michael; Müller, Steffen; Graf, Sandro
25-Mar-2021	Jedem Review seine gezielte Antwort	Müller, Steffen; Collenberg, Anja; Furchheim, Pia
2015	Jobprofile im Marketing	Müller, Steffen; Fuchs, Rainer; Graf, Sandro; Klaas, Michael
2019	Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019	Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine, et al
2004	Loality program benefits : measurement, determinants, impact	Müller, Steffen; Pietrzyk, Sabine
2006	Lohnen sich Bonusprogramme? : eine Analyse auf Basis von Paneldaten	Diller, Hermann; Müller, Steffen
2007	Loyality programs and customer loyality : a panel data analysis	Müller, Steffen
2020	Marketing Analytics Studie : Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer Unternehmen	Müller, Steffen; Klaas, Michael; Collenberg, Anja; Rozumowski, Anna; Lenggenhager, Vera Nina
2008	Marketing events : determinants and consequences of participant satisfaction	Müller, Steffen; Lütke, Verena
2022	Marktforschung	Müller, Steffen
2021	Measuring emotions in customer relationships : can NEV replace NPS?	Müller, Steffen; Seiler, Roger; Völkle, Melanie
12-Sep-2023	One size doesn`t fit all : segmentation and tailoring in health promotion and prevention, the case of Tobacco Prevention	Wieber, Frank; Müller, Steffen; Ackermann, Kurt Alexander; Furchheim, Pia
2020	Online-Feedback ist nur halbe Wahrheit	Müller, Steffen
2020	Pricing : Prinzipien und Prozesse der betrieblichen Preispolitik	Diller, Hermann; Beinert, Markus; Ivens, Björn; Müller, Steffen
2015	Product Manager : Anwälte der Kundschaft an der Schnittstelle zur Entwicklungsabteilung	Müller, Steffen; Fuchs, Rainer
2018	Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programs	Müller, Steffen; Seiler, Roger
Oct-2023	Segmentation analyses as an effective tool to improve tobacco prevention and cessation	Wieber, Frank; Müller, Steffen; Ackermann, Kurt; Furchheim, Pia; Zysset, Annina, et al
2021	Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests	Furchheim, Pia; Collenberg, Anja; Müller, Steffen

Showing results 16 to 35 of 61 < previous next >