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Showing results 2 to 15 of 15 < previous 
Issue DateTitleInvolved Person(s)
2012Corporate Identity Online : wie Online-Kommunikation die Wahrnehmung des Unternehmens beeinflusstHallier Willi, Christine
2011Corporate image formation and corporate communications in virtual communities : a qualitative studyHallier Willi, Christine
2012Corporate image formation in virtual communities : a mixed-method approachHallier Willi, Christine; Melewar, T.C.
2014Corporate impression formation in online communities : a qualitative studyHallier Willi, Christine; Nguyen, Bang; Melewar, T.C.; Dennis, Charles
2013Corporate impression formation in online communities : determinants and consequences of online community corporate impressionsMelewar, TC; Gupta, S.; Dennis, C.; Harris, L.; Hallier Willi, Christine
2007Creating a new value dimension with respectable differentiation potential by using corporate blogsHallier, Christine; Harris, Lisa
2008How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisationHallier Willi, Christine; Melewar, TC
2007Is the two step communication process still valid in brand-communities using blogs as communication platformsHallier Willi, Christine; Melewar, TC
2006Das Schweigen hat ein Ende : der Kunde sprichtHallier Willi, Christine
2015The business of luxuryDuma, Fabio; Hallier Willi, Christine; Steinmann, Cary
2016The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st centuryDuma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C.
2008The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual frameworkHallier Willi, Christine; Melewar, TC
2008Uses of corporate blogsHallier, Christine
2013Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agendaHallier Willi, Christine; Melewar, T.C.; Broderick, Amanda J.